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  • Europeans Don’t Sweat the AP/Deo Market

    The majority of Europeans regard the use of a deodorant or antiperspirant as a necessary part of their personal hygiene routine, leaving manufacturers little room to drive volume growth in this mature market. However, demographic factors, such as ge…
    Imogen Matthews, Consultant 07.10.13

  • EU AP/Deo Market Is Blooming

    EU AP/Deo Market Is Blooming

    The Big 5 deodorant market has been especially fresh and fragrant in the past year with every single country making gains, which is quite a rare feat in the market these days. There has been continued interest in green and botanical ingredients and t…
    Katie Middleweek, European Cosmetic Markets Tel: (44) 0207 193 7447, Fax: (44) 20 7549 8622 06.29.12

  • European AP/Deo Market Manages To Keep Its Cool

    European AP/Deo Market Manages To Keep Its Cool

    Things are looking up when it comes to underarm protection. The deodorant market in the Big 5 has seen much good news in the past year with all countries reporting gains in value terms. Germany showed the highest growth, followed by France. However,…
    Katie Middleweek, Editor, European Cosmetic Markets 07.07.11

  • AP/Deo | Functional Ingredients | Polymers
    Steady Gains in AP/Deo Sales

    Steady Gains in AP/Deo Sales

    Marketers ride out downturn without breaking a sweat.
    Online Exclusives Tom Branna, Editorial Director 01.11.11

  • Spray Away Success In the AP/Deo Arena

    Spray Away Success In the AP/Deo Arena

    It was certainly a fresh and fragrant year for the deodorant market in Western Europe with all countries in the Big 5 recording gains in the past year. This really is reason for celebration indeed as it has been a while since France, Germany, Italy,…
    Katie Middleweek, Editor, European Cosmetic Markets 07.08.10

  • Europe’s AP/Deo Market Freshens Up Its Act

    The Big 5 countries were, for once, united in their results when it came to the deodorant sector—sales rose in France, Germany, Italy, Spain and the UK during the past year. France reported the highest growth at an impressive 10.1% while Italy…
    Katie Rodgers, Editor, European Cosmetic Markets 07.07.09

  • European AP/Deo Market Just Keeps Rolling On

    Overall, 2007 was a successful year for the Big 5’s deodorant market with gains registered in all countries. The UK, Germany and France all came up smelling of roses with decent growth, while Italy and Spain posted more modest gains. However, i…
    Katie Rodgers, European Cosmetic Markets 07.01.08

  • AP/Deo | Functional Ingredients
    The AP/Deo Market

    The AP/Deo Market

    The competition amon manufacturers in this traditionally brand loyal segment continues to drive new product innovations
    11.08.05