Search Results for 'baby boomers'

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  • Hair Care | Pigments
    Color, Your World

    Color, Your World

    Consumers continue to experiment with hair color in an attempt to personalize their looks.
    Tom Branna, Editorial Director 05.01.17

  • A Derm Line For Babies—Not Boomers

    A Derm Line For Babies—Not Boomers

    Not every dermatologist skin care line is built for Baby Boomers looking to stop the aging process.

  • Selling To Baby Boomers: They Aren’t All Alike

    At 80 million strong, baby boomers are one of the largest demographics in the US, spending more than $160 billion on packaged goods last year alone. Since this group of consumers is just entering their golden years, their impact on the CPG, retail an…

  • Baby Boomers To Boost Online Beauty Spending

    Mintel finds one in 10 have gone online to buy makeup/skin care.

  • Baby Boomers Don't Act Their Age

    Survey finds Boomers feel 11 years younger than their actual age.

  • Baby Boomers Plan To Spend Over $4 Billion To Look Good

    For 68% of Baby Boomers, staying attractive to the opposite sex is quite important. Despite the fact that the operative phrase among this demographic is “aging naturally,” their behaviors tell differently according to a study of more than…

  • Baby Boomers Lead In The Green Wave

    How much do we really care about sustainability and eco-friendly? How often do good intentions transfer into action? Are chains like Wal-Mart catching the “Green Wave” as a means to improve their corporate images? And who are the main pro…

  • New Study Shows Baby Boomers Live Life with More Bite

    Today, women alone between the ages of 40 and 60 have over one trillion dollars in earned income to spend and should be living life with more bite. However, a recent survey commissioned by Fixodent of 400 American denture wearers ages 50 and over has…

  • More Baby Boomers Patronize Warehouse Clubs

    Thirty-five percent of baby boomers make four or more shopping trips a week, up from 22% in 2002, according to WSL Strategic Retail, Inc., New York in the “How America Shops 2004” study of 800 consumers. The research firm said people of a…

  • Luxury Will Thrive with Empty-Nest Baby Boomers

    l Today’s discount retail environment has forced many businesses to go as low as they can profitably go. Top luxury companies may experience a sales slow-down, but research suggests all U.S. consumers seek to satisfy their passions and desire…