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Oral Care

Crest Adds Gum and Sensitivity Toothpaste

Crest expanded its line of gum health-focused toothpastes with Crest Gum and Sensitivity, which the Procter & Gamble-owned brand said targets the gum line. The toothpaste uses stannous fluoride to help neutralize plaque bacteria, while the formul…

09.02.19
Oral Care

Crest Expands Toothpaste Line

New sensitivity option targets gum line for protection.

08.05.19
Crest Rolls Out Detoxing Toothpaste

New formulation features active foam technology.

02.07.18
Crest 3D White Glamorous White Whitestrips Get ADA Seal of Approval

Suggested for home-use for tooth bleaching.

06.21.17
Actives | Functional Ingredients | Oral Care | Polymers

Procter & Gamble Wins Crest IP Case

A federal court has entered a permanent injunction barring a private label manufacturer from infringing P&G’s substantial Crest Whitestrips intellectual property rights. Specifically, the Court enjoined Onuge Personal Care (Guangzhou) Co. L…

10.03.16
Oral Care

P&G Prevails in Crest IP Case

Protecting Whitestrips from private label brand.

08.25.16
Oral Care

Crest, Oral-B Team Up Orthodontist Association

Will raise awareness about patients' home oral hygiene routines.

08.26.15
P&G Debuts 'Crest Be'

Billed as a fun new flavor-filled line.

Melissa Meisel 01.28.14
P&G, Crest Team Up With Cat Deeley

New Facebook contest runs until March.

01.16.13