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  • Personal Cleansers
    Dial Commits to COVID-19 Relief

    Dial Commits to COVID-19 Relief

    Invites Americans to participate in #IWashMyHandsFor social campaign.
    Happi Staff 05.18.20

  • Dial Debuts Glow In The Dark Soap

    Dial Debuts Glow In The Dark Soap

    Spooky SKU now sold in the mass market.

  • Hair Care | Laundry Care | Personal Cleansers

    Dial Makes a Dash to Amazon

    Henkel's Persil ProClean and Schwarzkopf are onboard, too

  • Henkel Rolls Out Dial Eco Smart Amenity Line

    Henkel Rolls Out Dial Eco Smart Amenity Line

    Dispensers said to help hospitality industry go green.

  • Dial Up a Winner With NutriSkin Lotion

    Goodness knows, the world doesn’t need another body lotion! Dial got that message and decided to break away from its comfort zone in cleansing and body washes by entering the super-competitive body care category, with a strong nutrition position…
    Suzanne Grayson, Grayson Associates 06.16.11

  • Is Dial a Good Call for Henkel?

    Is Dial a Good Call for Henkel?

    Henkel's acquisition of Dial is the biggest news in the laundry detergent segment.

  • Dial Senior VP of R&D Renamed

    Dial Corp. named Richard Theiler senior vice president in charge of all research and development efforts. Mr. Theiler previously served as vice president of research and development for Colgate-Palmolive Co.'s global fabric care business. Mr. Theiler…

  • Dial Corporation Sells SPC Unit

    The fire sale is on at Dial. The company today announced the sale of its Specialty Personal Care (SPC) businesses, the Sarah Michaels and Freeman Cosmetics personal care brands, to a subsidiary of the Hathi Group, Chicago, an operator of packaging, m…

  • Dial CEO Resigns After Profit Warning

    Dial Corp. said today that it will not meet analysts' annual profit expectations and the soap maker also said its chief executive and chief financial officer resigned. Dial said "deteriorating operating performance" has negatively affected its busine…