Sales may have slowed in the homecare space, but suppliers say innovation is ramping up. That’s good news for laundry detergent formulators and consumers.
Leading for the long-term and putting the consumer at the center are critical to product development and driving category growth, says this veteran scientist.
‘Sheryl,’ named for founder Sheryl Kurland, is a berry brown hue with a smooth, creamy finish that honors her work helping victims of domestic violence.
The campaign features the brand’s KP Bump Eraser Body Scrub, which went viral on TikTok last summer resulting in the product’s highest-ever weekly sales.