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Search Results for '
febreze
'
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Air Care/Environmental Fragrance
|
Functional Ingredients
Febreze’s 2024 Scent of the Year Is Romance & Desire
P&G’s Master Perfumer says it answers cravings for in-person connections as society continues to evolve into a digital universe.
01.24.24
Air Care/Environmental Fragrance
P&G Adds New Smart Scent Diffuser Under Febreze Banner
Febreze Airia has patented technology adapted from thermal ink-jet printers.
09.20.23
Air Care/Environmental Fragrance
Wellness & The Outdoors Influence Febreze 2023 Scent of Year
Mountain has notes of alpine, wildflower and woodsy cedar, which also reflect mindfulness, say P&G perfumers.
01.25.23
Air Care/Environmental Fragrance
Febreze Air Enters New Territory with Formulation Designed for Kitchen Odors
P&G’s leading air care brand tackles the unique and often lingering scents that come from cooking at home, which remains popular post-pandemic.
Online Exclusives
Christine Esposito, Managing Editor
08.03.22
Air Care/Environmental Fragrance
|
Household Cleaning
P&G’s Febreze & Swiffer Collaborate with Carrier Corp. on Indoor Air Quality
Multi-faceted campaign to drive education, innovation and integrated solutions for consumers’ home.
06.20.22
Air Care/Environmental Fragrance
|
Laundry Care
National Advertising Division Recommends P&G Discontinue Odor Elimination Claims for Febreze
P&G will appeal the decision.
06.10.22
Air Care/Environmental Fragrance
Febreze Launches Carstrology Home Fragrance Collection
The 12 car scents are paired by astrologer Aliza Kelly to match each zodiac sign.
05.05.22
Febreze Adds New Scent of the Year
The latest creation at P&G is Ember—available as an air freshener, plug-in, fabric spray, car, wax melts or Small Spaces product.
02.17.22
Febreze Adds Fabric Antimicrobial Spray for Household Care
P&G’s leading home product line creates a multi-purpose cleanser for surfaces.
10.25.21
Febreze Unstopables Fabric Refresher Features Fragrance Technology
P&G latest spray creation delivers long-lasting, touch-activated scent for furniture and more in the home.
08.18.21
Air Care/Environmental Fragrance
Febreze Air Vs. The Competition
How Febreze sets itself apart from other air fresheners with a 100% natural propellant and water-based formula.
Online Exclusives
Charles Sternberg, Assistant Editor
05.07.21
Household Cleaning
P&G Unveils Febreze Light
Cleans away odors with no heavy fragrances.
Happi Staff
07.29.20
Disinfectants
|
Household Cleaning
Keeping It Cleaner
Could Microban 24, which delivers long-lasting antimicrobial protection, become P&G’s next billion-dollar brand?
Online Exclusives
Christine Esposito, Managing Editor
02.24.20
Fine Fragrance
Febreze Rolls Out Modern Scents
Launches Forest, Wood and Ocean smells.
Happi Staff
01.29.20
Actives
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Functional Ingredients
|
I&I Marketplace
|
Surfactants
In Sickness & in Health
With demand continuing to expand, the industrial and institutional cleaning market remains resilient no matter how the overall economy is doing.
Tom Branna, Editorial Director
12.02.19
Clean Up, Aisle 3
The home cleaning market has been saddled with lackluster growth for years. New players, with new ideas, hope to shake up this $3.4 billion category.
Tom Branna, Editorial Director
11.01.19
Home Fragrance Heats Up
Candles remain hot while other forms spark with innovation for the season.
Melissa Meisel, Associate Editor
09.02.19
P&G Adds New Febreze Product
Odor Eliminator extends life between wear
08.21.19
P&G Improves Febreze Small Spaces
New home fragrance products pack a punch in petite forms.
07.30.19
Procter & Gamble
...
07.01.19
Laundry Care
Febreze Adds The Freshness
...
05.01.19
More Innovations at P&G
Company welcomed editors for a special product demo in NYC.
Slideshows
Melissa Meisel, Associate Editor
03.25.19
The Clothes Look Clean…
But still smell?! P&G scientists weigh in on this mystery.
Online Exclusives
Melissa Meisel, Associate Editor
02.11.19
Febreze Kicks Off Superbowl Promotion
Marketing campaign involves top football player and YouTube videos.
01.28.19
Air Care/Environmental Fragrance
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Functional Ingredients
|
Household Cleaning
Scents of Purpose
Scent in home care connotes clean and creates a comfort level for consumers.
Christine Esposito, Associate Editor
01.01.19
P&G Takes Top Billing in Dow Packaging Contest
Program highlights technological advancement, sustainability and user experience.
09.17.18
Air Care/Environmental Fragrance
|
Functional Ingredients
Hot Stuff
Candles, diffusers and plug-ins are revolutionizing the way formulators and consumers think about home fragrance.
Melissa Meisel, Associate Editor
09.03.18
Color Cosmetics
|
Hair Care
|
Oral Care
|
Personal Cleansers
|
Skin Care
OMG! P&G Trademarks Aimed at Millennials
Move has some wondering, WTF?
08.24.18
Procter & Gamble
...
07.02.18
Freshen Up
P&G offers household products to prep your space for Spring.
Slideshows
Melissa Meisel, Associate Editor
04.23.18
Hair Care
|
Household Cleaning
|
Laundry Care
|
Skin Care
P&G Announces 2030 Sustainability Goals
'Ambition 2030' targets improvements in packaging, greenhouse gas emissions, renewable energy and water.
04.16.18
Hair Care
|
Household Cleaning
|
Laundry Care
|
Personal Cleansers
|
Skin Care
P&G Dominates Product of the Year
Takes top spot in five categories.
02.09.18
Functional Ingredients
|
Laundry Care
|
Polymers
|
Surfactants
Clean & Fresh
Demand for advanced formulas drives the laundry category as marketers turn up the volume on fragrance notes.
Tom Branna, Editorial Director
01.04.18
Functional Ingredients
|
Laundry Care
Febreze One Campaign
...
12.01.17
Actives
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Disinfectants
|
Functional Ingredients
|
Household Cleaning
|
Surfactants
Come Clean
Consumers want more information about the ingredients in many of the products they use and consume every day, but does that i
Christine Esposito, Associate Editor
11.01.17
P&G Promotes Febreze With Video Campaign
'ONE' project looks at how consumers view sprays and scents at home.
10.30.17
Color Cosmetics
|
Disinfectants
|
Household Cleaning
Clorox Provides 2020 Strategy Update
...
10.06.17
Actives
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Air Care/Environmental Fragrance
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AP/Deo
|
Color Cosmetics
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Disinfectants
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Functional Ingredients
|
Hair Care
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Household Cleaning
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I&I Marketplace
|
Laundry Care
|
Oral Care
|
OTC/Medicated
|
Packaging
|
Personal Cleansers
|
Pigments
|
Polymers
|
Preservatives
|
Skin Care
|
Sun Care
|
Surfactants
|
Testing
P&G Expands Fragrance Ingredients Disclosure
...
10.02.17
Air Care/Environmental Fragrance
|
Functional Ingredients
Light a Fire
Whether a hand-poured candle or with the help of a high-tech device, consumers can create a personalized environment.
Christine Esposito, Associate Editor
09.01.17
Air Care/Environmental Fragrance
|
AP/Deo
|
Color Cosmetics
|
Hair Care
|
Household Cleaning
|
Laundry Care
|
Personal Cleansers
|
Skin Care
P&G To Disclose Fragrance Ingredients Across Entire Portfolio
Online data on all fragrance ingredients down to 0.01% in US and Canada by the end of 2019.
08.30.17
Laundry Care
NAD Takes P&G To Task Over Febreze Ad
Backs RB over ad claims
07.27.17
Air Care/Environmental Fragrance
|
AP/Deo
|
Color Cosmetics
|
Disinfectants
|
Hair Care
|
Household Cleaning
|
Laundry Care
|
Oral Care
|
Personal Cleansers
|
Skin Care
Procter & Gamble
...
06.30.17
Functional Ingredients
|
Laundry Care
Febreze: “I Love You, But Sometimes You Stink”
...
06.04.17
Color Cosmetics
|
Hair Care
|
Packaging
|
Packaging
|
Personal Cleansers
|
Skin Care
Statement Piece
FMCG companies must design product packaging for a marketplace that’s moved beyond brick and mortar.
Christine Esposito, Associate Editor
06.01.17
Air Care/Environmental Fragrance
Scents of Opportunity
Industry veteran Rick Ruffolo takes over as CEO at growing fragrance brand Enviroscent.
Online Exclusives
Christine Esposito, Associate Editor
04.10.17
Laundry Care
|
Oral Care
|
Skin Care
IRI Reveals New Product Pacesetters
See what personal care, beauty and household brands took top spots.
04.03.17
Air Care/Environmental Fragrance
|
Disinfectants
|
Functional Ingredients
|
Household Cleaning
|
Laundry Care
|
Polymers
|
Preservatives
|
Surfactants
How We Clean
Consumers describe what makes them tick and what ticks them off about household cleaning products.
Online Exclusives
Tom Branna, Editorial Director
03.06.17
P&G Presents Febreze One
The product is aerosol free and features refillable packaging.
03.01.17
Actives
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Air Care/Environmental Fragrance
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Functional Ingredients
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Laundry Care
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Oral Care
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OTC/Medicated
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Personal Cleansers
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Pigments
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Polymers
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Preservatives
|
Skin Care
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Surfactants
P&G, RB and Henkel Win Product of the Year
...
02.27.17
Hair Care
|
Household Cleaning
|
Laundry Care
|
Oral Care
|
OTC/Medicated
|
Skin Care
Winners Announced in 2017 “Product of the Year” Competition
Find out which brands took top honors in personal care, home care and beauty.
02.10.17
Breaking News
Beekman 1802 Announces Earth Day Product Launches
EPA Designates PFOA, PFOS as Hazardous Substances Under the Superfund Law
Mented Cosmetics Acquired By West Lane Capital Partners
P&G's Q3 2024 Results Fall Short of Expectations
P&G Singapore, A*STAR and NTU Create Wearable Sensor That Measures Skin Feel
View Breaking News >
CURRENT ISSUE
April 2024
Together Again for the First Time
Supply & Demand Starts to Stabilize
Skin Care, Scent & Sensory Experiences Characterize Today’s Soap Formulations
Florals & Food-Based Scents Are Top Fragrance Launches
Sustainable, Multifunctional Polycitronellol Polymers Add Shine to Hair
View More >