From sophisticated to simple, today's household care products feature scents that deliver olfactory pleasure and reinforce a brand's DNA to an increasingly discerning consumer base.
Fragrances found in today's household cleaning products are much more hip--and with good reason: scent can play a critical role in spurring consumers' interest and keeping them loyal to your brand.
Fragrance in household products is a key component in closing the sale. No wonder why more marketers are opting for sophisticated fragrance notes for their laundry care formulas and hard surface cleaners.