Makeup was the fastest-growing category based on dollar sales, while skincare captured the top-spot as the fastest-growing category based on units sold.
Personal care is just one piece of the "wellness" pie. See how its growth rate stacks up that of other categories like TCM, nutrition and mental wellness.
Underlying price growth continues to moderate as inflation eases, with underlying volumes now positive in beauty & wellbeing, personal care and home care.
CEO Piyush Jain is melding a team of in-house experts and new staff with critical experience across CPG to keep this beauty incubator ahead of the pack.
Consumers prefer the simpler routines adopted during the pandemic as they become more circumspect over the quantity and quality of beauty products they use.
DJ Brendan Fallis, sartorial icon Nick Wooster and New York Giant Isaiah Hodgins will share their growth stories via video content on GQ and their channels.