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  • Aura Cacia Launches  Home Care Essential Oils

    Aura Cacia Launches Home Care Essential Oils

    Clean with the power of nature using Aura Cacia’s new Home Care Essential Oil Blends ($19.99). Each two-ounce bottle provides essential oils for multiple home care recipes, such as dishwasher pods, window cleaner and more. Variations span fr…

  • Home Care Brands Aren’t Cleaning Up in Digital

    L2, a member-based business intelligence firm focused on digital performance, has crunched the numbers on home care brands. According to L2, home care brands have an unparalleled opportunity in the online world. However, only a handful has raised the…

  • Key Trends in the Home Care Industry

    Key Trends in the Home Care Industry

    This video outlines key trends in the home care industry across global markets according to our newly updated data.
    Euromonitor International 02.28.15

  • Where the Growth Is...Home Care 2014-2019

    Where the Growth Is...Home Care 2014-2019

    The Top 10 growth markets will account for over 60% of gains between 2014-2019, according to Euromonitor International.

  • Croda Home Care Launches High-Performance Surfactant

     Croda Europe has launched a high-performance nonionic surfactant. NatSurf 265 has been specially designed to help create formulations that offer premium performance and excellent stability, said the company. It is effective in hard surface cl…

  • L’Oréal Sells Cadum Home Care to Spotless Group

    FRANCE: L’Oréal has sold off the home care business of the Cadum Group to Eau Ecarlate SAS, which is part of Spotless Group. The business, which includes the brands Croc’Odor (odor neutralizers), Iba (air fresheners), Zensect…

  • Croda Home Care Publishes Formulations

    New ideas in cleaning products.

  • Henkel Laundry & Home Care Honors Suppliers

    At the 2009 Soap and Detergent Association (SDA) Annual Meeting and Industry Convention, held in Boca Raton, FL, Henkel Laundry & Home Care presented its “Best Innovation Contributor 2008” to Rohm and Haas for the best contribution of…