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  • 10 Beauty Product Marketing Claims Deconstructed

    10 Beauty Product Marketing Claims Deconstructed

    Expert opens up about some beauty claims marketers use to entice consumers.
    Dr. Manish Shah, Board-certified plastic surgeon 06.03.19

  • Hair Care

    Gillette Ramps Up E-Game Marketing with Twitch

    Procter & Gamble is investing more in the e-gaming world. Gillette and Twitch, described as  website for all things gaming, have created the “Gillette Gaming Alliance,” a team of 11 Twitch streamers from 11 countries selected to…

  • TMC Integrated Marketing

    CIndy Lind, President 12.07.18

  • Suave Reshapes Marketing Mix

    Suave Reshapes Marketing Mix

    Models style their own hair...what's next?!

  • $cent Marketing

    $cent Marketing

    According to a recent article in Smart Money, “scent marketing is becoming as ubiquitous as Muzak.” The author suggests calling it “Smellzak.”
    Harvey M. Fishman , Consultant 04.03.13

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