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Vital Proteins Engages Addison Rae & Influencers in Wellness Campaign
The marketing project also features collagen skin care supplement fans and social media stars Iskra Lawrence, Chase Tucker and Silvy Araujo.05.16.22
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Skin Care
Schick Hydro Silk Launches Dermaplaning Wand and Streaming Mirror
New campaign features beauty influencers who will use the prototype mirror to demo dermaplaning and produce content to help dismantle toxic beauty culture.05.11.22
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OTC/Medicated
Collagen Brand Vital Proteins Introduces Brand Campaign with Jennifer Aniston
Features new line of protein and collagen bars as well as Aniston’s personal wellness story.05.10.22
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Color Cosmetics | Skin Care
Queen Latifah Returns as the Newest Face of CoverGirl
In 2006, Latifah created The Queen Collection of makeup made for deeper skin tones.05.10.22
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Actives | Color Cosmetics | Fine Fragrance | Functional Ingredients | Pigments | Skin Care
Luxury Website, Moda Operandi, Enters Beauty Category
Designer fashion eCommerce platform hires ex-Harper's Bazaar beauty director to lead initiative.05.10.22
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Color Cosmetics | Skin Care
Rose Inc. Appoints Lauren Edelman As Senior Vice President of Global Marketing & Creative
She was previously head of US fragrance & beauty marketing at Chanel, Inc.05.09.22
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Color Cosmetics | Pigments
A New Beginning for Lady Gaga's Cosmetics Business
New formulas, new packaging and a new name: Haus Labs.05.09.22
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Skin Care
Harry’s Donates $5 Million To New Youth Mental Health Initiative
Team: Changing Minds will train coaches and video game enthusiasts to create a national network of mental health responders.05.02.22
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Hair Care
Actress Lily Collins Is The New Face of Living Proof Haircare
Collins leads the charge in the multifaceted campaign, ‘We Have Haircare Down to a Science,’ sparking a narrative around how innovation fuels healthy results.04.27.22
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Sun Care
Hawaiian Tropic Features Nike Master Trainer Kirsty Godso in New 'Sun Loving Meditation' Campaign
Promoting burnout-fighting benefits of being outdoors and meditation as well as SPF.04.27.22
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Hair Care
IGK Hair Care Partners with Professional Skateboarder Olympian Leticia Bufoni on Content Creation
Influencer outreach for hairstyling products, shampoo, conditioner and more to boost beauty marketing plan for Luxury Brand Partners.04.27.22
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Actives | Functional Ingredients | Skin Care
Scarlett Johansson's Clean Beauty Line The Outset Debuts in Sephora
Cleanser, serum, moisturizer and creams are available in all US doors.04.27.22
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Skin Care
Heritage Store’s Rosewater Facial Mist Named Top Skincare by WholeFoods Magazine
Virginia Beach, VA-based brand was founded in 1969.04.27.22
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AP/Deo | Hair Care | Personal Cleansers
Jada Pinkett Smith’s Hey Humans Expands into Walgreens Stores
Clean personal care products in sustainable packaging will be stocked in 6,000 stores and online.04.26.22
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Personal Cleansers
Baby Dove's New #OneRealPressure Campaign Addresses Postpartum Realities
Includes "Under Pressure" film and partnering with Postpartum Support International to provide resources online.04.26.22
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Revlon Promotes Marketing Campaign with ACTV8me Technology
First global beauty company to use sequential QR codes to consumers to provide exclusive offers and deals.04.25.22
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Happi Videobite: Hannah Cweinkala, Marketing Manager, Sun & Skin Care, North America, BASF
Cweinkala discusses Z-COTE Sheer, a naturally-derived liquid dispersion of zinc oxide that allows for use in daily wear, beach wear, sticks and serums.Videos Christine Esposito, Managing Editor
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Tide, World Wildlife Fund Encourage Eco-Friendly Laundry Practices
Washing clothes in cold water offer sustainable benefits, says marketing outreach.04.22.22
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Color Cosmetics | Skin Care
Eden Zeilo, Vice President of Global Integrated Marketing at Black Opal, LLC
This MIT and Harvard Business School grad oversees BLK/OPL and Fashion Fair, two iconic brands in beauty.Christine Esposito, Managing Editor 04.20.22
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L’Oréal Paris USA Launches 2022 Women of Worth Program
Now through April 30, company is accepting nominations for a nonprofit leader who embodies L’Oréal Paris’ signature tagline, ‘Because You’re Worth It.’04.19.22
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Skin Care
Youth to the People to Donate Proceeds from Website Sales on Earth Day
To the Plant Fund was launched in 2020 with the goal to donate $1 million by 2024 to nonprofit organizations working in the climate space.04.18.22
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Hair Care
Next of Us Launches Beauty Products to Keep Textured Hair Conditioned
Leave-in conditioners, a detangler and moisture lock oil are among the offerings for curly and coily hair textures.04.18.22
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Hair Care
Carol's Daughter and Mama Glow Foundation Begin Second Year of 'Love Delivered'
Initiative focuses on expanding doula access.04.13.22
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Skin Care
Applications Open for Aveeno’s 2022 Skin Health Startup Accelerator Pitch Competition
In its second year, the program will continue to provide the tools and resources for up-and-coming Black female-identifying entrepreneurs.04.06.22
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Valmont Launches Luminosity Anti-Aging Sustainable Skincare with NYC Spa Pop-Up Marketing Campaign
US boutique at the Carlyle Hotel is a first for the beauty brand and features treatments, beauty experts, gifts and more.04.05.22
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Fine Fragrance | Personal Cleansers
DSM Appoints Edson Barros Senior Director R&D, Innovation and Marketing for Personal Care & Aroma Ingredients
Barros succeeds Rishabh Pande, who has taken a new role within DSM's Food & Beverages Business Group.04.05.22
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The Happi Podcast: Albert Chong, VP of Digital Marketing at ILIA Beauty
This technology expert shares tips to get personal care companies to grow.Melissa Meisel, Senior Editor 04.05.22
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Mario Badescu Skin Care Hosts Beauty Influencer Event With Facial Mists
Beverly Hills party celebrates its 1967 origins and promotes anti-aging serums, acne patches and sensitive skin solutions.04.04.22
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I&I Marketplace | Personal Cleansers
Happi Videobite: Sebastien Massard, Global Director of Strategic Marketing, Vantage
Massard discusses how ingredient safety and environmental concerns are top of mind for personal care consumers.Videos Tom Branna, Editorial Director
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Charlotte Tilbury Taps Twiggy As Celebrity Ambassador for Pillow Talk Makeup Campaign
Legendary 1960s pop icon joins celebrity models Kate Moss and Jourdan Dunn in marketing the beauty products.04.01.22
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M·A·C Cosmetics + Keith Haring Launch into The Metaverse with Viva Glam NFT Collection
The limited-edition fundraising collection features lipsticks decorated with Haring’s most famous artwork.03.29.22
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Skin Care
COSRX Names K-Pop’s Jeon Somi As Skincare Brand’s New Face
The brand will announce TikTok campaign, ‘Snail Dance Challenge,’ incorporating COSRX best seller Advanced Snail 96 Mucin Power Essence.’03.29.22
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Skin Care
Míage Skincare To Be Featured in Exclusive 64th Grammy Awards Official Gift Lounge
Presenters and performers will be gifted an eye cream, lip treatment, purifying wash, night cream and more from the waterless skincare line.03.28.22
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Dove Plans Marketing Giveaway in NYC for New Antiperspirant with Skincare Benefits
Pink refrigerators will house free samples of the products with water-based technology at numerous beauty hubs.03.28.22
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L’Oréal Paris Hosts Infall-A-thon Consumer Pop-Up in Los Angeles
Marketing event celebrates one year since the brand’s Infallible Fresh Wear Foundation went viral on TikTok.03.22.22
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Hair Care
Prose's “225k 5-Star Product Reviews” Claim Supported with Qualification: NAD
Agency says company should clearly disclose qualifying information related to how it collects and counts reviews.03.22.22
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Skin Care
Clinique’s ‘The Face of Adventure’ Spotlights Brave Women Adventurers Reaching New Heights
New campaign shines a spotlight on trailblazers and its new Moisture Surge 100H formulation.03.21.22
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Perfect Corporation Expands With AR-Enhanced Virtual NFT Solutions
Beauty technology is showcased with Shiseido and E.L.F. Cosmetics at SXSW 2022 marketing conference.03.21.22
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Actives | Functional Ingredients | Sun Care
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P&G Adds Gen-Z Marketing Campaign for SK-II Pitera Skin Care with Asian Celebrity Brand Ambassadors
Film series features music artists Mina and Leah Dou along with actresses Ayaka Miyoshi and Zhang Zi Feng.03.17.22
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Personal Cleansers
NAD Recommends P&G Discontinue Olay Body Wash 'Improves Skin 3X Better' Claim
Claims based on LCAT in vivo testing used in advertising was challenged by Unilever.03.16.22
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Happi Videobite: Anne Schrotter, Global Sales and Marketing Manager, Bitop
Schrotter speaks about stress protection molecule Ectoin’s proven efficacy in preventing skin damage and providing cellular protection.Videos Tom Branna, Editorial Director
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Fine Fragrance
Orchidia Fragrances Welcomes Nicole Parisi to Marketing Team
Parisi’s role includes conducting trend research and identifying top-performing items among various industry segments.03.15.22
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Color Cosmetics
Black Opal Names Eden Zeilo Vice President of Global Integrated Marketing
Joining the team from Unilever, Zeilo will oversee all aspects of marketing across Black beauty brands BLK/OPL and Fashion Fair.03.15.22
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Stila Supports Ukrainian Refugees With Beauty Product Sales
100% of select makeup proceeds online to benefit Jose Andres and his World Central Kitchen.03.15.22
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Color Cosmetics | Functional Ingredients | Pigments | Skin Care
Orveon's Plans for BareMinerals, Laura Mercier and Buxom
Looking for synergies following $700 million acquisition from Shiseido.03.14.22
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Skin Care
Soho House Enters Skincare Category with Soho Skin
The modern skincare range includes 11 genderless skincare essentials with a science-backed approach grounded in efficacy and efficiency; coming in September.03.10.22
