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mascara
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Color Cosmetics
|
Pigments
|
Polymers
Nourishing Mascara
Coconut oil contained in this modern formulation for the eyes.
Charlie Sternberg
02.01.21
Color Cosmetics
Mary Kay Patents Mascara
Formulation designed to thicken the appearance and increase the volume of lashes.
Happi Staff
12.31.20
Color Cosmetics
Lancôme Taps Zendaya for Mascara Campaign
Features Lash Idôle for 2021 launch.
Happi Staff
12.02.20
Color Cosmetics
Maybelline Unveils 'Sky High' Mascara
The latest Lash Sensational formula is available in four shades.
Happi Staff
11.18.20
Color Cosmetics
CoverGirl Unveils Clean Mascara
Lash Blast Clean Volume formula will launch nationwide in January.
Happi Staff
11.16.20
Color Cosmetics
|
Pigments
|
Skin Care
Cosmetics & COVID-19
There are some cosmetics that GenZ just cannot live without, explains Chris Becker, founder of Rising Consumers Market Research.
Chris Becker
04.25.20
Actives
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Functional Ingredients
|
Packaging
|
Packaging
|
Skin Care
|
Testing
Packaging That Differentiates CBD Brands
Products formulated with CBD are experiencing a real moment in the beauty and personal care sector.
By Joanna Cosgrove, Contributing Editor
04.10.20
Spring Cosmetics Arrive at Maybelline
Leading beauty brand expands mascara and eye makeup offerings.
Happi Staff
04.09.20
Revlon X Ashley Graham Does Tropical Vibes
Festive color cosmetics now available.
Happi Staff
04.06.20
Kith X Estée Lauder Beauty Kit
Collaboration celebrates International Women's Day.
Happi Staff
03.09.20
Color Cosmetics
Introducing Guide Beauty
Makeup that guides your hand to easier application.
Happi Staff
03.03.20
Color Cosmetics
Color Your World
Makeup for 2020 offers enhancement by way of shimmering, glimmering, glow-boosting and skin-improving elements.
Melissa Meisel, Associate Editor
03.02.20
Color Cosmetics
Wet n Wild Partners with Influencer
Creates new collection with Bretman Rock.
Happi Staff
02.12.20
Actives
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Functional Ingredients
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Hair Care
|
OTC/Medicated
|
Personal Cleansers
|
Polymers
|
Skin Care
|
Sun Care
|
Surfactants
|
Testing
CBD, Microbiome Highlight SCC’s Annual Meeting
Nearly 1,200 beauty industry executives from around the world were in New York City in late December for the 73rd Annual Meeting.
Tom Branna and Christine Esposito
02.03.20
Color Cosmetics
|
Hair Care
|
Personal Cleansers
|
Skin Care
|
Sun Care
There’s More to Asia than K-Beauty
Now’s the time for the rest of Asia-Pacific to shine as beauty trends throughout the region emerge on the global stage.
Imogen Matthews, Special to In-Cosmetics Global
02.03.20
Color Cosmetics
|
Functional Ingredients
|
Pigments
|
Polymers
L’Oréal Patents Mascara
...
Happi Staff
02.03.20
Color Cosmetics
L’Oréal Targets the 50+ Crowd
Launches a new range of cosmetics for women over 50.
Happi Staff
01.16.20
Color Cosmetics
|
Functional Ingredients
L'Oréal Patents Mascara
US Patent No. 10,470,995 B2.
01.15.20
Color Cosmetics
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Hair Care
|
Personal Cleansers
|
Skin Care
Indies Reshape the Beauty Industry
Brands on the rise range from CBD-infused serums to sparkly makeup for tweens.
Melissa Meisel, Associate Editor
01.03.20
Color Cosmetics
|
Hair Care
|
Personal Cleansers
|
Skin Care
Inclusive Beauty Trend Drives Makeup Sales
...
Imogen Matthews, Consultant
11.01.19
CoverGirl Rolls Out Longwear Matte Lipstick
New product is launching now with a full 2020 release.
Happi Staff
10.11.19
MAC Cosmetics Gets Maleficent for October
New Disney makeup look is out in stores.
Happi Staff
10.10.19
Actives
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Color Cosmetics
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Functional Ingredients
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Hair Care
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OTC/Medicated
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Personal Cleansers
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Preservatives
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Skin Care
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Testing
A Smart Start
Successful household or personal care products begin in the testing lab.
Melissa Meisel, Associate Editor
10.01.19
Maybelline Sells Well at Dollar General
Brand reports that its outreach is working.
Happi Staff
09.24.19
MAC Cosmetics Debuts Studio Fix Stick
Soft matte formula is ideal for facial cosmetic looks.
09.09.19
NYFW Kicks Off with Maybelline, Cutler at L’Agence
Runway looks preview hair and cosmetic trends for Spring 2020.
Melissa Meisel, Associate Editor
09.06.19
Milani Cosmetics Adds Purple Primer
Jasmin flower wax hydrates while a vibrant hue accents black mascara.
08.22.19
Color Expert
The Makeup Show’s James Vincent weighs in on top trends in cosmetics.
Online Exclusives
Melissa Meisel, Associate Editor
08.19.19
CoverGirl Expands Exhibitionist Collection
New hue of mascara—plus a primer—makes peepers pop!
08.14.19
Color Cosmetics
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Fine Fragrance
|
Hair Care
|
Personal Cleansers
|
Skin Care
|
Sun Care
Want Answers? Google It!
Search engine executives gives CEW members a glimpse into the beauty consumer's psyche.
Online Exclusives
Tom Branna, Online Editor
08.12.19
Color Cosmetics
Younique Launches AR Tool
Allows customers to virtually try before they buy.
08.09.19
Color Cosmetics
Avon Introduces New Mascara
Answers social media's lash wishes.
08.08.19
Revlon Rolls Out ‘So Fierce’
Eye color products smolder for Fall 2019.
08.07.19
21. Clarins
...
08.02.19
6. LVMH
...
08.02.19
Shine On!
Makeup for eyes, lips and face feature punchy pigments and even glitter for a glamorous glow.
Melissa Meisel, Associate Editor
08.02.19
23. Senegence International
...
07.01.19
21. Melaleuca
...
07.01.19
14. Revlon
...
07.01.19
MAC Cosmetics Rolls Out Ath-Beauty Mascara
Also new is a Mary J. Blige special lipstick.
Melissa Meisel, Associate Editor
06.24.19
Reinventing the Box
Packaging for 2019 spans from grassroots to opulent.
Melissa Meisel, Associate Editor
06.03.19
Toxic-Free Cosmetics Act In the Works
California Assembly Bill 495 introduced this week.
03.21.19
Neutrogena Adds Makeup Remover Cleansing Singles
Gentle skin care is packaged for usage on the go.
03.20.19
Color Cosmetics
|
Skin Care
Perricone MD Revamps No Makeup Skincare Line
Relaunch has improved formulations and extended shade options.
03.18.19
In Credo They Trust
Q&A with Lydia Kandel, director of marketing for this rising beauty retailer.
Online Exclusives
Melissa Meisel, Associate Editor
03.18.19
Color Cosmetics
|
Pigments
Boldface Names
Color cosmetic marketers are pumping up product offerings with vibrant pigments.
Melissa Meisel , Associate Editor
03.04.19
Snap To It!
Maybelline rolls out wax-free Snapscara.
Melissa Meisel, Associate Editor
03.04.19
Makeup Sales Rise for Valentine’s Day
NPD finds select products are selling well.
02.14.19
Where Innovation and beauty take shape
Innovation, expertise and design are critical for success in the ultra-competitive beauty and personal care industry.
02.01.19
Color Cosmetics
|
Pigments
CoverGirl Goes Prestige with Mascara
...
02.01.19
Trending
When The FTC Comes Calling...
MAC Appoints SVP, Global Marketing
Formulating Liquid Laundry Detergents
Beiersdorf And Evonik Partner On Nature Conservation Project
What You're Reading On Happi.com
Breaking News
Croda International Acquires Alban Muller
Givaudan Active Beauty Launches Omegablue
Sozio Acquires Scentessence
Cocokind Adds More Information on Packaging
Sustainable Cosmetics Summit is Online in June
View Breaking News >
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