Vegalash has rolled out a new Volumizing Mascara that it says is jam-packed with the brand’s 100% vegan, hormone-free and clinically-proven lash treatment. The VegaLash serum is formulated with bio-active phytomolecules that help activate the a…
To gear up for the debut of Big Shot Mascara by Colossal, its biggest mascara launch in years, Maybelline New York created a larger than life video campaign with social media stars Manny Gutierrez and Shayla Mitchell.
“We’re so e…
Albéa recently launched a new mascara family, Beauty Eye-D, featuring three new plastic mascara brushes: La Petite, Signorina Couture and Cashmere. All three brushes were developed through the Albéa Tips Studio, a unique program that br…
In celebration of the 40th Anniversary of Great Lash, Maybelline New York introduces a special limited edition collection of America’s favorite mascara. As the official cosmetic sponsor of Mercedes-Benz Fashion Week, Maybelline New York has par…