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Coty Expands Vegan Beauty Portfolio With New Rimmel Mascara
Natural makeup product features organic shea butter and a sustainable brush.05.27.22
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Color Cosmetics
E.l.f. Cosmetics Introduces ‘Big Mood Pride Mascara’ Ahead of Pride Month
One hundred percent of all sales from the mascara, which comes in limited-edition sleek rainbow packaging, will go to It Gets Better.05.25.22
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Color Cosmetics | Skin Care
Estée Lauder Suspends John Demsey, Galderma Sells Alchemee and MAC Cosmetics Mascara Launch
It’s what you’re reading on Happi.com for the week ended February 26, 2022.02.27.22
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MAC Cosmetics Rolls Out ‘MAC Stack’ Mascara for Customized Lash Looks
Breakthrough formula includes a mix of Fibre Melt Technology, Vita Gel and Lash Flex Polymers.02.24.22
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Urban Decay Adds Vegan Mascara, Green-Themed Eyeshadow Palette for 2022
Clean beauty launches feature a plant-powered mascara with avocado and sunflower oils.01.27.22
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Color Cosmetics | Pigments | Polymers
Maybelline's New Curl Bounce Mascara Created through 'Lens of Haircare'
Brush contains double the number of individual fibers than a traditional mascara.12.10.21
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Color Cosmetics | Hair Care | Skin Care
Mascara, Skincare Device Make Popular Science's List of the Most Innovative Personal Care Products
Magazine releases its 2021 list.12.07.21
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IT Cosmetics Adds Glycolic Peel Skin Care & New Volumizing Mascara
Both beauty products feature nourishing ingredients such as argan oil.09.20.21
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Maybelline’s Great Lash Mascara Celebrates 50 Years with Limited Edition Beauty Products
Cosmetics rollout includes special dual packaging, pigmented eyeshadow palettes and moisturizing lip balm.08.30.21
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Color Cosmetics | Functional Ingredients | Pigments
Beauty Brands Go Big with New Mascaras
High-profile players focus on pigment, performance and price in trio of new launches that hit the market this week.Online Exclusives Christine Esposito, Managing Editor 08.06.21
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Color Cosmetics | Functional Ingredients | Pigments
Beautycounter Rolls Out Carbon-Black-Free Think Big All-In-One Mascara
Clean formulation features conditioning tripeptide technology.08.03.21
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Color Cosmetics
Indie Brand Lawless Beauty Introduces Longwear Clean Beauty Mascara
One & Done mascara volumizes, defines, lengthens, lifts and wears all day.Melissa Meisel, Associate Editor 05.13.21
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Color Cosmetics
Pacifica Launches Vegan Collagen Mascara and Serum
Eye products are housed in 100% glass vial that can be recycled curbside.Christine Esposito, Managing Editor 05.12.21
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Color Cosmetics | Pigments | Polymers
Nourishing Mascara
Coconut oil contained in this modern formulation for the eyes.Charlie Sternberg 02.01.21
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Color Cosmetics
Mary Kay Patents Mascara
Formulation designed to thicken the appearance and increase the volume of lashes.Happi Staff 12.31.20
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Color Cosmetics
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Color Cosmetics
Maybelline Unveils 'Sky High' Mascara
The latest Lash Sensational formula is available in four shades.Happi Staff 11.18.20
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Color Cosmetics
CoverGirl Unveils Clean Mascara
Lash Blast Clean Volume formula will launch nationwide in January.Happi Staff 11.16.20
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Color Cosmetics | Pigments | Skin Care
Cosmetics & COVID-19
There are some cosmetics that GenZ just cannot live without, explains Chris Becker, founder of Rising Consumers Market Research.Chris Becker 04.25.20
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Actives | Functional Ingredients | Packaging | Packaging | Skin Care | Testing
Packaging That Differentiates CBD Brands
Products formulated with CBD are experiencing a real moment in the beauty and personal care sector.By Joanna Cosgrove, Contributing Editor 04.10.20
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Spring Cosmetics Arrive at Maybelline
Leading beauty brand expands mascara and eye makeup offerings.Happi Staff 04.09.20
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Revlon X Ashley Graham Does Tropical Vibes
Festive color cosmetics now available.Happi Staff 04.06.20
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Kith X Estée Lauder Beauty Kit
Collaboration celebrates International Women's Day.Happi Staff 03.09.20
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Color Cosmetics
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Color Cosmetics
Color Your World
Makeup for 2020 offers enhancement by way of shimmering, glimmering, glow-boosting and skin-improving elements.Melissa Meisel, Associate Editor 03.02.20
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Color Cosmetics
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Actives | Functional Ingredients | Hair Care | OTC/Medicated | Personal Cleansers | Polymers | Skin Care | Sun Care | Surfactants | Testing
CBD, Microbiome Highlight SCC’s Annual Meeting
Nearly 1,200 beauty industry executives from around the world were in New York City in late December for the 73rd Annual Meeting.Tom Branna and Christine Esposito 02.03.20
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Color Cosmetics | Hair Care | Personal Cleansers | Skin Care | Sun Care
There’s More to Asia than K-Beauty
Now’s the time for the rest of Asia-Pacific to shine as beauty trends throughout the region emerge on the global stage.Imogen Matthews, Special to In-Cosmetics Global 02.03.20
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Color Cosmetics | Functional Ingredients | Pigments | Polymers
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Color Cosmetics
L’Oréal Targets the 50+ Crowd
Launches a new range of cosmetics for women over 50.Happi Staff 01.16.20
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Color Cosmetics | Functional Ingredients
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Color Cosmetics | Hair Care | Personal Cleansers | Skin Care
Indies Reshape the Beauty Industry
Brands on the rise range from CBD-infused serums to sparkly makeup for tweens.Melissa Meisel, Associate Editor 01.03.20
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Color Cosmetics | Hair Care | Personal Cleansers | Skin Care
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CoverGirl Rolls Out Longwear Matte Lipstick
New product is launching now with a full 2020 release.Happi Staff 10.11.19
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MAC Cosmetics Gets Maleficent for October
New Disney makeup look is out in stores.Happi Staff 10.10.19
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Actives | Color Cosmetics | Functional Ingredients | Hair Care | OTC/Medicated | Personal Cleansers | Preservatives | Skin Care | Testing
A Smart Start
Successful household or personal care products begin in the testing lab.Melissa Meisel, Associate Editor 10.01.19
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Maybelline Sells Well at Dollar General
Brand reports that its outreach is working.Happi Staff 09.24.19
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MAC Cosmetics Debuts Studio Fix Stick
Soft matte formula is ideal for facial cosmetic looks.09.09.19
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NYFW Kicks Off with Maybelline, Cutler at L’Agence
Runway looks preview hair and cosmetic trends for Spring 2020.Melissa Meisel, Associate Editor 09.06.19
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Milani Cosmetics Adds Purple Primer
Jasmin flower wax hydrates while a vibrant hue accents black mascara.08.22.19
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Color Expert
The Makeup Show’s James Vincent weighs in on top trends in cosmetics.Online Exclusives Melissa Meisel, Associate Editor 08.19.19
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CoverGirl Expands Exhibitionist Collection
New hue of mascara—plus a primer—makes peepers pop!08.14.19
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Color Cosmetics | Fine Fragrance | Hair Care | Personal Cleansers | Skin Care | Sun Care
Want Answers? Google It!
Search engine executives gives CEW members a glimpse into the beauty consumer's psyche.Online Exclusives Tom Branna, Online Editor 08.12.19
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Color Cosmetics
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Color Cosmetics
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Shine On!
Makeup for eyes, lips and face feature punchy pigments and even glitter for a glamorous glow.Melissa Meisel, Associate Editor 08.02.19
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