Search Results for 'name'
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Name That Face
The days of Sophia, Ava and Brooke are getting shorter....there's a new set of monikers you need to know.Melissa Meisel, Associate Editor 10.28.19
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Skin Care
Protecting Your Skin Care Product’s Name
What to do—and not do—to save your company from potential headaches.Josh Gerben, Founder, Gerben Law Firm 10.22.18
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Actives | Air Care/Environmental Fragrance | Disinfectants | Functional Ingredients | Household Cleaning | I&I Marketplace | Insect Control | Polymers | Surfactants | Testing
What’s in a Name?
This year, CSPA will change its name to the Household & Commercial Products Association.Tom Branna, Editorial Director 01.04.18
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Air Care/Environmental Fragrance | Household Cleaning | I&I Marketplace | Insect Control
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Color Cosmetics | Fine Fragrance | Hair Care | Skin Care | Sun Care
More Than Just A Name: How To Build a Successful Beauty Brand
Insight from Tom Hearn of Nude Brand Creation.Tom Hearn, Business Director, Nude Brand Creation 03.06.17
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When Segmenting a Category, Create a Preemptive Name
It’s not often that one can position a new product that creates a significant, brand-building opportunity. If you can newly segment an existing category—and capitalize on the ongoing energy of that category—you’re sure to have…Suzanne Grayson , Grayson Associates 11.23.10
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Functional Ingredients | Hair Care | Polymers | Surfactants
This Vitamin Shampoo Line Misses with Generic Name
I select the products and ads for this column to point out valuable marketing lessons. Each audit shows where the shortfalls are; theBrandAudit, before finalization of key marketing elements to insure product success, and/or, theAdAudit, before an ad…Suzanne Grayson, Grayson Associates 12.01.08
