Search Results for 'persil'
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1. Unilever
The Netherlands www.uniliever.com Sales: $35.3 bilion for personal and home care. Corporate sales: $60.6 billion. Key Personnel: Paul Polman, chief executive officer; Graeme Pitkethly, chief financial officer; David Blanchard, chief research…08.03.18
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Functional Ingredients | Laundry Care | Polymers | Surfactants
Clean & Fresh
Demand for advanced formulas drives the laundry category as marketers turn up the volume on fragrance notes.Tom Branna, Editorial Director 01.04.18
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Laundry Care
Persil Powergems Hitting UK Market
Invested some $20 million into R&D/marketing for new format.06.23.17
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Laundry Care
New Persil Campaign To Air During Super Bowl
Henkel North America going back to big game to promote trial of premium detergent.01.23.17
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Persil ProClean rolles out the new Social Media campaign
Persil ProClean, part of Henkel North America’s stable, has rolled out the new #Purrsil Digital and Social Media campaign, celebrating the most discerning critics of clean laundry: cats. The campaign is fuelled by a simple idea that cats and la…12.01.16
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Laundry Care
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Laundry Care
Henkel Rolls Out Persil in Canada
Five formulas include new country-specific cold water formula.03.23.16
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Is ‘Persil USA’ a Tactical Private Label for Walmart?
March 2015 came with the somewhat surprising news that Henkel is introducing its Persil brand into the US market through an exclusive deal with Walmart. While the story in home care has typically revolved around multinationals jockeying for position…Ian Bell, Euromonitor International 06.03.15
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New Packaging Design For Henkel Premium
GERMANY: This year marks the 100th anniversary of Persil, which is billed as the first self-acting detergent. Today, Persil from Henkel is available in approximately 60 countries. Moreover, the quality for which Persil is known is also available unde…06.11.07
