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1. Unilever

The Netherlands www.uniliever.com Sales: $35.3 bilion for personal and home care. Corporate sales: $60.6 billion. Key Personnel: Paul Polman, chief executive officer; Graeme Pitkethly, chief financial officer; David Blanchard, chief research…

08.03.18
Laundry Care

Persil Powergems Hitting UK Market

Invested some $20 million into R&D/marketing for new format.

06.23.17
Laundry Care

New Persil Campaign To Air During Super Bowl

Henkel North America going back to big game to promote trial of premium detergent.

01.23.17
Persil ProClean rolles out the new Social Media campaign

Persil ProClean, part of Henkel North America’s stable, has rolled out the new #Purrsil Digital and Social Media campaign, celebrating the most discerning critics of clean laundry: cats. The campaign is fuelled by a simple idea that cats and la…

12.01.16
Laundry Care

Persil Is Purr-fect!

Picky Cats Pick Persil ProClean.

11.21.16
Laundry Care

Henkel Rolls Out Persil in Canada

Five formulas include new country-specific cold water formula.

03.23.16
Is ‘Persil USA’ a Tactical Private Label for Walmart?

March 2015 came with the somewhat surprising news that Henkel is introducing its Persil brand into the US market through an exclusive deal with Walmart. While the story in home care has typically revolved around multinationals jockeying for position…

Ian Bell, Euromonitor International 06.03.15