Products, which include pomades to a dry scalp regimen, will be live on shelves in the Textured Hair aisle this month and in the Men’s World aisle March 6.
Broadens its reach, making the indie beauty brand’s collection of products more readily accessible to the coily, curly and tight textured hair community.
The workhorse antiperspirant and deodorant category care has witnessed a steady influx of new brands that are influencing consumers and market leaders alike.