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Tide Launches Antibacterial Fabric Spray
New product sanitizes and freshens clothing.
01.29.19
Laundry Care
Tide Earns Psoriasis Foundation and Eczema Association Seals
Brand's 'Free and Gentle' liquid and pods are the first laundry detergents to earn both.
11.20.18
Laundry Care
|
Packaging
Tide Rolls Out New 'Eco Box'
Special packaging is first launch from P&G Fabric Care’s eCommerce Innovation Group.
11.09.18
Functional Ingredients
|
Laundry Care
|
Surfactants
A Rising Tide
Sustainability is a critical issue, but not the only one, at Procter & Gamble.
Online Exclusives
Tom Branna, Editorial Director
08.30.18
Laundry Care
|
Surfactants
P&G Experts Outline Sustainability Innovations for Tide
R&D efforts into C15 rich 2-AA surfactants, cold water cleaning.
06.12.18
Functional Ingredients
|
Laundry Care
|
Polymers
|
Surfactants
Tide Pod Challenge Hits College Campuses
In a dangerous stunt, teens put detergent packets in their mouths and post online.
01.12.18
Functional Ingredients
|
Laundry Care
|
Pigments
|
Preservatives
|
Surfactants
P&G To Launch Tide for Sensitive Skin
New formula debuts next month.
02.28.17
Laundry Care
Tide Collaborates with Flywheel Sports
P&G offers free indoor cycle classes today to promote new Tide + Downy Odor Defense Collection.
05.24.16
Tide Pods Get Zipped
New child safety bag debuts in May 2016.
04.20.16
Laundry Care
Tide Pods Have Landed
The rollout of this multi-benefit detergent is the biggest innovation to hit the laundry category in decades, insists Procter & Gamble.
Tom Branna, Editorial Director
03.01.12
Breaking News
Jennifer Garner Joins Virtue Labs
Perfect Corp. Partners with Sally Beauty
Dollar General To Sell CBD Beauty
Nouryon Introduces Natural Starch for Personal Care
IFSCC Congress 2020 Yokohama
View Breaking News >
CURRENT ISSUE
December 2019
In Sickness & in Health
In Action
Tress Test
From Hollywood to Hair Color
Virtual Reality for Makeup Is Not Make Believe
Members of the Club
A New Era in Efficacy Testing
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