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  Tide Launches Antibacterial Fabric Spray

  New product sanitizes and freshens clothing.

  01.29.19
  

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• Laundry Care
  

  Tide Earns Psoriasis Foundation and Eczema Association Seals

  Brand's 'Free and Gentle' liquid and pods are the first laundry detergents to earn both.

  11.20.18
  

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• Laundry Care | Packaging
  

  Tide Rolls Out New 'Eco Box'

  Special packaging is first launch from P&G Fabric Care’s eCommerce Innovation Group.

  11.09.18
  

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• Functional Ingredients | Laundry Care | Surfactants
  

  A Rising Tide

  Sustainability is a critical issue, but not the only one, at Procter & Gamble.

  Online Exclusives Tom Branna, Editorial Director 08.30.18
  

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• Laundry Care | Surfactants

  P&G Experts Outline Sustainability Innovations for Tide

  R&D efforts into C15 rich 2-AA surfactants, cold water cleaning.

  06.12.18
  

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• Functional Ingredients | Laundry Care | Polymers | Surfactants
  

  Tide Pod Challenge Hits College Campuses

  In a dangerous stunt, teens put detergent packets in their mouths and post online.

  01.12.18
  

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• Functional Ingredients | Laundry Care | Pigments | Preservatives | Surfactants
  

  P&G To Launch Tide for Sensitive Skin

  New formula debuts next month.

  02.28.17
  

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• Laundry Care
  

  Tide Collaborates with Flywheel Sports

  P&G offers free indoor cycle classes today to promote new Tide + Downy Odor Defense Collection.

  05.24.16
  

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• 

  Tide Pods Get Zipped

  New child safety bag debuts in May 2016.

  04.20.16
  

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• Laundry Care
  

  Tide Pods Have Landed

  The rollout of this multi-benefit detergent is the biggest innovation to hit the laundry category in decades, insists Procter & Gamble.

  Tom Branna, Editorial Director 03.01.12
  

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