"As a brand that has always been committed to helping stylists and consumers advance hair health, Viviscal recognizes the need to support the health of the stylist community now more than ever," said Stacey Ramstedt, Vice President of Specialty Hair Care Marketing at Church & Dwight, Inc. "We are grateful for our partnership with the Professional Beauty Association to support this incredible community of beauty professionals and alleviate some of the financial pressures caused by COVID-19."
As part of the PBA Foundation, the PBA COVID-19 Relief fund is awarding grants of $500 to stylists across the country. The fund enables licensed beauty professionals to receive emergency cash for short-term immediate needs, such as food, essential supplies and payment of bills.
"Through this initiative, we are aiming to raise $2.5 million dollars with the help of salon suppliers, consumers and the industry as a whole," said PBA's Executive Director Steve Sleeper. "We're so appreciative of organizations and brands like Viviscal who are helping financially support stylists and beauty professionals. The more we raise together, the more we can help the industry through this unprecedented time."
PBA is also encouraging consumers to give back to stylists and beauty professionals. Consumers can lend their support by donating $1, $5 or any amount to the PBA COVID-19 Relief Fund. All donations are tax-deductible to the extent allowed by law and 100% of funds donated go directly to beauty industry professionals.
"Among the many changes and hardships, the COVID-19 outbreak has brought, stylists have been impacted and are out of work and in need of our love, support and financial assistance," said Mara Roszak, Celebrity Hairstylist and Viviscal Healthy Hair Ambassador. "As a stylist and salon part-owner myself, I know I speak for stylists and salon owners across the country when I say we're a strong community and are extremely thankful for brands like Viviscal that are rallying to show their support."
For more information on PBA's COVID-19 Relief Fund and/or to make a donation and support stylists and beauty professionals, visit probeauty.org/coronavirus.
1 Ten percent of sales from Viviscal.com, beginning April 22, 2020 until $100,000 is donated.