Hairstylists and the professional salon community have always been the heart and strength behind the Ouidad brand for more than 35 years. In support of National Hairstylist Appreciation Day on April 30, 2020, Beauty by Imagination—parent company to Ouidad, Bio Ionic, Goody, and WetBrush—will be donating 100% of Ouidad.com
proceeds from the day to the Professional Beauty Association (PBA) COVID-19 Relief Fund, to provide financial support to licensed beauty professionals who are unable to work due to COVID-19.
“As a company passionate about empowering beauty professionals, we feel a commitment to support the community of stylists and artists who are suffering from a loss of income due to this global pandemic. We are happy to partner with the PBA on this important initiative,” said Francesca Raminella, Chief Commercial Officer for Beauty by Imagination.