“As a leading professional skincare brand, it is our job to adapt to the changing needs of both our consumers and professionals. With people wearing protective masks in everyday life, we wanted to provide effective solutions for the skin concerns that come along with this new normal,” said PCA Skin CEO, Joanna Zucker. “Beyond that, we also wanted to use our education platforms to ensure professionals are equipped and ready to support any patients with personal protective mask related skin concerns.”
The brand tapped their advisory board of expert dermatologists to help curate the ideal regimens to address skin protection and skin recovery. The new skincare kits are specifically tailored to help with skin barrier function, which can be impaired from wearing any type of face mask for extended periods of time.
The Skin Protection Kit features products to protect skin from potential irritation before wearing a personal protective mask. The Skin Recovery Kit helps to treat and relieve skin from any mask related skin damage such as dryness, irritation and redness.
For professionals, the brand is offering educational seminars geared towards various conditions they may see from patients as part of their ‘Treatment Tuesdays’. Additionally, a new online PCA SKIN Academy course focused on PPE-related concerns will be offered. It includes the most effective at-home weekly treatments, products and protocols for PPE-damaged skin.