• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    ACI Is Front & Center During the Pandemic

    Sun Care Market Set to Rebound in 2021 as Travel Returns

    Making Up for Lost Time

    All’s Well with Wellness

    Help for Indies
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Dr. Sheffield’s Adds New Toothpaste Flavors

    First Two Hand Sanitizers Are Certified by Green Seal

    Elizabeth Arden Taps Supermodel and Actress Sui He

    Beauty and The Burrito Bowl

    Croda Places Platinum by EcoVadis for Sustainability Efforts
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    The Top 50 Report

    23. Fancl

    4. SC Johnson

    17. Clarins

    6. Johnson & Johnson
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    The Fragrance Foundation Celebrates Fragrance Day

    China To End Animal Testing for Imported 'Ordinary' Cosmetics

    Inolex Appoints VP Marketing

    Croda International Acquires Alban Muller

    In Pursuit of Perfection
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Pandemic Lifts Cleaning & Personal Care Sales in 2020

    Dr. Sheffield’s Adds New Toothpaste Flavors

    First Two Hand Sanitizers Are Certified by Green Seal

    Elizabeth Arden Taps Supermodel and Actress Sui He

    Beauty and The Burrito Bowl
    Lab Equipment
    Mixing
    Packaging
    Testing

    Sustainable Cosmetics Summit is Online in June

    A Tube Ready for Prime Time

    Ecovia's Sustainable Cleaning Products Summit Goes Online (March 23-25)

    Burt’s Bees Outlines New Sustainability Goals

    Secret, Old Spice Add Refillable Deo Packaging
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Praan Naturals

    Resolute Oil

    Centerchem Inc

    Siltech Corporation

    Vantage Specialty Ingredients
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Blog

    Missing the Marks...and Mikes and Joes?

    ...

    04.01.09
    On one of those social networking sites I recently posted a question to all my male “friends” who are Dads: What do you really want for Father’s Day this year?
       
    The answers ranged widely from hand drawn cards to silk pajamas in the style of Cary Grant to flying lessons, but there was one common thread: nobody said anything about personal care.
       
    Why didn’t anyone beg for a cool new shave kit, an anti-aging skin care treatment or the latest celebrity cologne?   
    After all, isn’t the men’s grooming market supposed to be booming?
       
    Clearly these guys don’t want the soap on a rope we all gave our Dads. But isn’t grooming on every man’s mind these days?
       
    Maybe not.  In fact, in a new survey from Datamonitor, more than half of all male respondents said they did not seem to notice new products in cosmetics and toiletries.
       
    And it’s not because launches were few and far between. In fact, Mintel tracked more than 500 new men's personal care products in the U.S. last year, a huge increase over 2007.
       
    According to Datamonitor, personal care brands targeted at women have been successful in achieving a high level of engagement with their consumer bases, but that situation has not been replicated among men.       
    When it comes to men’s personal care products, the market is growing. But are companies missing the mark when it comes to connecting with men—and as a result, leaving money on the table?

    Related Searches
    • Skin Care
    • anti
    • soap
    • products
    Related Knowledge Center
    • Functional Ingredients
    • Hair Care
    • Personal Cleansers

    Related Blog

    • Color Cosmetics | Skin Care
      The Bird Is the Word When It Comes to Beauty

      The Bird Is the Word When It Comes to Beauty

      Twitter has released its first-ever beauty trend report. Here's what they found on this platform where there are no filters.
      Christine Esposito, Managing Editor 11.23.20

    • Fine Fragrance
      A Bacon-Scented Face Mask

      A Bacon-Scented Face Mask

      Yes. That’s what it says. Would you wear one?
      Christine Esposito, Managing Editor 10.16.20

    • Actives | Disinfectants | Functional Ingredients | Surfactants | Testing
      Virus-Fest?

      Virus-Fest?

      Conference and exhibition organizers are worried sick.
      Tom Branna, Editorial Director 02.27.20


    • Fine Fragrance | Packaging
      Keepsakes

      Keepsakes

      Consumers told Happi about fragrance bottles that hold special meaning. Now, tell us yours.
      Christine Esposito, Associate Editor 09.30.19

    • Actives | Functional Ingredients | OTC/Medicated
      Gronk Picks CBD Over OTA

      Gronk Picks CBD Over OTA

      Former football star is a spokesman for cannabidiol products.
      Tom Branna, Editorial Director 08.28.19

    • AP/Deo | Color Cosmetics | Hair Care | Oral Care | Skin Care
      Does Your Beauty Bag Runneth Over?

      Does Your Beauty Bag Runneth Over?

      Prive's #NationalBeautyDrive campaign with Project Beauty Share the perfect destination for excess products.
      Christine Esposito, Associate Editor 05.19.19


    • Color Cosmetics | Hair Care | Skin Care | Sun Care

      That Independent Spirit

      IBE New York has grown to 200+ exhibitors—and each one wants to make it in the competitive beauty business.
      Christine Esposito, Associate Editor 08.25.17

    • Hair Care | Personal Cleansers | Skin Care
      What Is Dirty Lemon?

      What Is Dirty Lemon?

      Text the company to get this new beauty brand.
      Melissa Meisel, Associate Editor 06.05.17

    • Skin Care
      It’s The Great Pumpkin Season…Already

      It’s The Great Pumpkin Season…Already

      Everyone loves pumpkin, but are we out of our gourd pushing summer out of the way so soon?
      Christine Esposito, Associate Editor 08.30.16


    • Actives | Functional Ingredients | Household Cleaning

      Fear Unfounded

      DEET or Zika? The choice seems obvious
      Tom Branna, Editorial Director 08.15.16

    • OTC/Medicated | Skin Care
      Of Diaper Rash and Drones

      Of Diaper Rash and Drones

      Where was the Amazon Dash button when I was a new mom?
      Christine Esposito, Associate Editor 06.30.16

    • Actives | Skin Care
      More Moisture? Yes, Please!

      More Moisture? Yes, Please!

      The new Sothys Hydra3HA Treatment quenches dry skin.
      Christine Esposito, Associate Editor 03.29.16


    • Skin Care
      Of Maps and Moisturizer

      Of Maps and Moisturizer

      Men don’t think they need to ask for directions, and they don’t think they need skin care products either. Can the industry cash in on these lost souls?
      Christine Esposito, Associate Editor 08.26.15

    • Packaging | Skin Care
      Pretty Little Pout

      Pretty Little Pout

      GlamGlow enters a new category this Fall with lip care.
      07.20.15

    • Skin Care
      Truth in Packaging

      Truth in Packaging

      Size does matter, says judge
      Tom Branna, Editorial Director 07.06.15

    Trending
    • BASF Achieves Palm Oil Commitment For 2020
    • When The FTC Comes Calling...
    • Croda International Acquires Alban Muller
    • Coty Partners With LanzaTech To Reduce Its Environmental Impact
    • Formulating Liquid Laundry Detergents
    Breaking News
    • Dr. Sheffield’s Adds New Toothpaste Flavors
    • First Two Hand Sanitizers Are Certified by Green Seal
    • Elizabeth Arden Taps Supermodel and Actress Sui He
    • Beauty and The Burrito Bowl
    • Croda Places Platinum by EcoVadis for Sustainability Efforts
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • ACI Is Front & Center During the Pandemic
    • Rise… Then Shine
    • Making Up for Lost Time
    • All’s Well with Wellness
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Thymoquinone Inhibits Viral Infection in In Vitro Settings, New Study Finds
    IFT Transitions 2021 Annual Event to Digital Experience
    NY Federal Judge Enters Permanent Injunction Against Dietary Supplement Manufacturer
    Coatings World

    Latest Breaking News From Coatings World

    Sherwin-Williams Announces Resignation of President and COO
    Ashland Completes Expansion and Relocation of Viatel Bioresorbable Polymers Manufacturing Facility
    Evonik Receives Sustainability Award from EcVadis
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cretex CFO Announces Retirement
    New AI-Based Tool Developed for Coronary Artery Analysis, Intervention Planning
    First Reported Use of Pulse Biosciences' CellFX System
    Contract Pharma

    Latest Breaking News From Contract Pharma

    AGC Biologics Expands Cell and Gene Facility in Italy
    Celonic to Boost Cell & Gene Therapy Production
    Pharmaron Acquires Biomanufacturing Site in the UK from AbbVie
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Ulta Beauty Opens in Herald Square
    Elizabeth Arden Taps Sui He as Global Brand Ambassador
    Natura &Co Outperforms the Global Market in Q4 2020
    Happi

    Latest Breaking News From Happi

    Dr. Sheffield’s Adds New Toothpaste Flavors
    First Two Hand Sanitizers Are Certified by Green Seal
    Elizabeth Arden Taps Supermodel and Actress Sui He
    Ink World

    Latest Breaking News From Ink World

    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Access Direct Mail Doubles Revenue with SCREEN's Truepress Jet520HD
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Arjobex America welcomes Maggie Naberezny to sales team
    Henkel publishes 30th Sustainability Report
    Avery Dennison Smartrac launches new Circus Pro inlays
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    FPInnovations Develops Biodegradable Mask
    Sani Professional Sanitizing and Disinfecting Products Approved by EPA
    Autefa Solutions Offers Fully Automated Line for Protective Mask Production
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Colfax Decides to Divide Its Businesses
    Stryker Corp.'s 2020 Sales Slip 3.6 Percent
    Bioventus Appoints Managing Director, China and Asia Pacific
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login