• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    ACI Is Front & Center During the Pandemic

    Rise… Then Shine

    Making Up for Lost Time

    All’s Well with Wellness

    Help for Indies
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Croda International Acquires Alban Muller

    Givaudan Active Beauty Launches Omegablue

    Sozio Acquires Scentessence

    Cocokind Adds More Information on Packaging

    Sustainable Cosmetics Summit is Online in June
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    34. Combe, Inc.

    48. State

    27. Luminex Home Décor & Fragrance

    7. Beiersdorf

    19. New Avon
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Croda International Acquires Alban Muller

    All’s Well with Wellness

    Sustainable Cosmetics Summit is Online in June

    BASF Care Chemicals Issues Price Increase

    Innospec Increases Prices
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Croda International Acquires Alban Muller

    Givaudan Active Beauty Launches Omegablue

    Sozio Acquires Scentessence

    Cocokind Adds More Information on Packaging

    All’s Well with Wellness
    Lab Equipment
    Mixing
    Packaging
    Testing

    Sustainable Cosmetics Summit is Online in June

    A Tube Ready for Prime Time

    Ecovia's Sustainable Cleaning Products Summit Goes Online (March 23-25)

    Burt’s Bees Outlines New Sustainability Goals

    Secret, Old Spice Add Refillable Deo Packaging
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Croda

    Praan Naturals

    QRS (Quality Resourcing Services)

    LipoTrue Inc.

    Ashland
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Blog

    SharetheLoad Doesn't Go Far Enough

    Drastic changes call for drastic measures.

    Related CONTENT
    • Palmolive and Freddie Prinze Jr. Get Messy on Facebook
    • What’s Old Is New Again
    • Get Live Updates and News from NYSCC Suppliers Day!
    • Live Clean Taps 'Influential Mom' for Promos
    • Elizabeth Arden Signs Reese Witherspoon
    Tom Branna, Editorial Director02.29.16
    Lean In author and Facebook executive Sheryl Sandberg calls the new P&G ad for Ariel one of the most powerful videos she has ever seen. And that's too bad, because the ad doesn't go nearly far enough.


    In her FB post, Sandberg writes:
    This is one of the most powerful videos I have ever seen – showing how stereotypes hurt all of us and are passed from generation to generation. When little girls and boys play house they model their parents' behavior; this doesn’t just impact their childhood games, it shapes their long-term dreams.

    In this ‪#‎SharetheLoad‬ campaign, Ariel India, P&G, and BBDO Worldwide show how fathers and husbands can take small steps (like doing laundry) to create more equal homes. They won a ‪#‎GlassLion‬ at the 2015 Cannes Lions International Festival of Creativity for earlier work on this campaign. The real win is the way they are changing stereotypes and showing that a more equal world would be a better world for all of us.

    Dads, #ShareTheLoad and ‪#‎LeanInTogether‬ for equality.

    Thank you Andrew Robertson, Marc Pritchard, Sonali Dhawan,Vidya Murthy, Sharat Verma, Shailesh Jejurikar, Josy Paul, and Mohammed Ismail.


    Now, if the ad makers really wanted to make a statement, the mom would:

    • Dump the coffee on her do-nothing husband and make him fix his own dinner;
    • Demand her spoiled brat son pick up his own toys; and
    • Insist her father put down his pen and pick up a mop. After all, nothing changes if nothing changes.


    We've all seen how cultures in general, and India in particular, treat women as second-class citizens. Sometimes it's better to fix things with a sledgehammer instead of a suggestion.

    Related Searches
    • p&g
    • laundry
    • ariel
    • international
    Related Knowledge Center
    • Household Cleaning
    • Laundry Care
    Suggested For You
    Palmolive and Freddie Prinze Jr. Get Messy on Facebook Palmolive and Freddie Prinze Jr. Get Messy on Facebook
    What’s Old Is New Again What’s Old Is New Again
    Get Live Updates and News from NYSCC Suppliers Day! Get Live Updates and News from NYSCC Suppliers Day!
    Live Clean Taps Live Clean Taps 'Influential Mom' for Promos
    Elizabeth Arden Signs Reese Witherspoon Elizabeth Arden Signs Reese Witherspoon
    ACI Names P&G, Shell Execs To Board ACI Names P&G, Shell Execs To Board
    P&G Exec Blasts Media & Metrics P&G Exec Blasts Media & Metrics
    Clean It Up Clean It Up
    Sights from Singapore Sights from Singapore
    Detergents & E-Commerce Detergents & E-Commerce
    Share the Load? Share the Load?
    Henkel Executives Present at Earth University Forum Henkel Executives Present at Earth University Forum
    Confidence Is Key Confidence Is Key
    P&G Appoints President Global Fabric Care P&G Appoints President Global Fabric Care

    Related Blog

    • Disinfectants | Household Cleaning
      Cleaning Up This Year’s Wish List

      Cleaning Up This Year’s Wish List

      Disinfectant under the tree is very 2020.
      Christine Esposito, Managing Editor 12.14.20

    • Actives | Disinfectants | I&I Marketplace | Laundry Care | Surfactants
      Hmm, 500 Marriott Points or a Clean Hotel Room?

      Hmm, 500 Marriott Points or a Clean Hotel Room?

      Rethinking cost cuts post-COVID19.
      Tom Branna, Editorial Director 06.03.20

    • Laundry Care
      A Laundry Device To Love

      A Laundry Device To Love

      Florida man patents a sock savior!
      Christine Esposito, Associate Editor 07.15.19


    • Actives | Functional Ingredients | Household Cleaning

      Fear Unfounded

      DEET or Zika? The choice seems obvious
      Tom Branna, Editorial Director 08.15.16

    • Household Cleaning
      Breaking My Dirty Habit

      Breaking My Dirty Habit

      Adding tech hygiene to your health routine.
      Christine Esposito, Associate Editor 09.28.15

    • Household Cleaning | Skin Care

      Storm Stories

      ...
      11.02.12


    • Household Cleaning | Laundry Care

      Americans Are Still Cutting Back

      ...
      07.21.10

    • Air Care/Environmental Fragrance | Disinfectants | Household Cleaning | Laundry Care | Surfactants

      Moen Is Helping Consumers Clean Less Often

      ...
      07.09.10

    • Laundry Care

      Wash Those Grocery Bags!

      ...
      07.06.10


    • Household Cleaning

      Need Another Reason to Clean?

      ...
      03.09.10

    • Laundry Care | Surfactants

      The Single Load-Double Wash Laundry Predicament

      ...
      01.23.10

    • AP/Deo | Household Cleaning | Laundry Care | Packaging | Skin Care

      U.S. Unemployment Rate Drops to 10%

      ...
      12.04.09


    • Air Care/Environmental Fragrance | AP/Deo | Color Cosmetics | Disinfectants | Fine Fragrance | Hair Care | Household Cleaning | I&I Marketplace | Laundry Care | Oral Care | OTC/Medicated | Packaging | Personal Cleansers | Skin Care | Sun Care | Testing

      Need an Expert? Turn to Happi.com

      ...
      11.25.09

    • Household Cleaning | Skin Care

      All the News That Doesn't Fit in Print!

      ...
      06.09.09

    • Household Cleaning

      Happy Birthday UPC!

      ...
      06.01.09

    Trending
    • When The FTC Comes Calling...
    • MAC Appoints SVP, Global Marketing
    • Beiersdorf And Evonik Partner On Nature Conservation Project
    • Formulating Liquid Laundry Detergents
    • What You're Reading On Happi.com
    Breaking News
    • Croda International Acquires Alban Muller
    • Givaudan Active Beauty Launches Omegablue
    • Sozio Acquires Scentessence
    • Cocokind Adds More Information on Packaging
    • Sustainable Cosmetics Summit is Online in June
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Help for Indies
    • Trade Association Directory 2021
    • The Future Has Arrived
    • Shape It Up
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Low Levels of Vitamin D and Calcium Linked to COVID-19 Severity
    Probiotic Evidenced to Assist Digestive Recovery from a Complex Surgery
    AHPA Submits Comments to FDA on Proposed Traceability Rule
    Coatings World

    Latest Breaking News From Coatings World

    Chromaflo Technologies Adds Benjamin Woeste as Territory Sales Manager
    AOC Announces EMEA Price Increase
    Mule-Hide Products Co. Introduces Seal-Fast Liqui-Flash
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    NAMSA Acquires American Preclinical Services
    Quidel's QuickVue At-Home COVID-19 Test Earns EUA
    Memic Receives FDA Marketing Authorization for Hominis
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Fusion Pharmaceuticals Acquires IPN-1087
    Strata Oncology Unveils Strata PATH Trial
    Alimentiv Acquires McDougall Scientific
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    IT Cosmetics Supports Women’s Confidence
    Inter Parfums Reports a Strong Fourth Quarter
    Universal Engraving Announces New President
    Happi

    Latest Breaking News From Happi

    Croda International Acquires Alban Muller
    Givaudan Active Beauty Launches Omegablue
    Sozio Acquires Scentessence
    Ink World

    Latest Breaking News From Ink World

    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Access Direct Mail Doubles Revenue with SCREEN's Truepress Jet520HD
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Abbott Label installs Domino K600i dual bar digital UV inkjet printer
    Crossmark turns to Eagle Systems for cold foil
    Maxcess launches Tidland PressureMax Airshaft Pressure Monitoring System
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Domtar Completes Sale of Personal Care Business
    Mitsui to Sell Chinese Nonwovens Business
    Dr. J's Disinfectant Wipes Approved for Distribution in CA
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    FDA Approves Accufix Surgical's Accu-Joint Hemi Implant
    FDA OKs Q-Collar Device to Protect Athletes’ Brains During Head Impacts
    SeaSpine Releases Reef TO (TLIF Oblique) Interbody System
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login