Company CEO & Founder Rashee Gupta says the inspiration behind this new collection is as a child she could never find her name on any products. “Growing up I was never able to find my name on a key chain or mug. Even today, I can't,” she says. “You know what they say, though, if you can't find it, create it.
“Hey, That’s My Name!” features 16 never-before-seen matte and shimmer shades including vibrant pops of color – and all products are cruelty-free and vegan. In creating these shades, Gupta ensured one is named after herself and is a purple hue.
“To all the beauties who could never find their name on a keychain or mug, this one is for you,” Gupta exclaimed.
The company also creates liquid lipsticks and faux eyelashes, amongst other beauty products.