Company co-founder and creative director Deborah Lippmann told Happi, “I was inspired by the Midwest and its rugged, nomadic colors. Think dark, rustic hues.”
Embark on your travels with The Wild Life: Spill The Wine, a full coverage berry wine crème, Fight The Power, a full coverage deep viridian green crème, Been Around The World, a full coverage fawn crème, and Rule Breaker, a medium coverage purple with holographic shimmer.
All nail colors are vegan and formulated to be “7-free,” according to the company.
Driven by the solid performance of the nail enhancements category, the professional nail care market continues to gain traction, with 2018 being the best-performing one in the past five years according to Kline & Company. Growing at about 8% in 2018, sales in the professional nail care market are driven by factors like the good performance of the nail enhancements category, increased emphasis on education and training, new and innovative products, digitalization, and beauty salons expanding their service menus.