Redken Global Creative Director Guido Palau capitalized on the past, the present, and the future woman at Marc Jacobs’ FW20 NYFW Show.
He commented, “I’ve spent the last 3-4 days with Marc planning out this show. We were focused on three types of women: the past, the present, and the future. Marc is very passionate about style. This show is all about different styles, all in one genre, but in different points of time. He calls it ‘dynamic classicism,’ so there’s a classicness to the way the girls look.
“There are nods to different time periods: the 60s, 90s, but in a way that girls might wear their hair today. You’ll see girls with ponytails, deep side parts, scarves, hats, uptown girls, downtown girls… with Marc, there’s always and uptown and a downtown element to his looks. Marc is inspired by everyone – every kind of woman, every kind of man.
“There are some elegant hats in this show, a few hair looks like the on Bella, but the overall theme of the show is what prevails. I’ve prepped the looks with the newly-repackaged Redken Detox Hair Cleansing Cream, used Redken Triple Dry 15 Dry Texturizing Spray for natural texture, and used the new Redken Deep Clean Dry Shampoo for some volume at the root and to absorb excess oil. It’s a very ‘Marc Jacobs’ show.”