02.19.04
Suave for Men, a new line from Unilever, will introduce its product line to millions of active men in 1,900 health clubs nationwide by distributing approximately 3 million samples from February 23-28. The two sample items include Suave for Men 2 in 1 shampoo/conditioner and Suave for Men Refreshing body wash. The promotion will be supported by various point-of-sale materials featuring the Suave for Men logo. Promote It, a Denver-based health and fitness promotions agency will handle the effort.