04.15.04
Reckitt Benckiser introduced a revolutionary new blade-free shaving system under its Veet brand, the Veet Bladeless Razor kit. It features a combination of a unique fast-acting depilatory gel cream and a specially designed Bladeless Razor tool that swiftly and easily removes dissolved hair from legs, underarms or the bikini line.
Executives said the two elements of the Veet Bladeless Razor Kit eliminate unwanted hair, while leaving skin smoother up to twice as long as traditional shaving with a blade. Reckitt Benckiser executives added that the wait time is only three minutes, the skin feels smoother for longer because hair re-growth is softer and there are no nicks or cuts.
"For years, every razor--even the recent "women's razors'--have all worked on the same premise: drawing a sharp metal blade across the skin to cut hair at the surface," explained Christin Lambert, senior brand manager, personal care, Reckitt Benckiser. "The new Veet Bladeless Razor kit is designed for women who are tired of the prickly stubble that can go hand-in-hand with shaving."
Each Veet Bladeless Razor kit contains a 5.07-oz. spray can of fast-acting gel cream and a Bladeless Razor tool. Kits come in two versions, Floral Sensation and Aloe Vera, and cost $7.99 each.
Executives said the two elements of the Veet Bladeless Razor Kit eliminate unwanted hair, while leaving skin smoother up to twice as long as traditional shaving with a blade. Reckitt Benckiser executives added that the wait time is only three minutes, the skin feels smoother for longer because hair re-growth is softer and there are no nicks or cuts.
"For years, every razor--even the recent "women's razors'--have all worked on the same premise: drawing a sharp metal blade across the skin to cut hair at the surface," explained Christin Lambert, senior brand manager, personal care, Reckitt Benckiser. "The new Veet Bladeless Razor kit is designed for women who are tired of the prickly stubble that can go hand-in-hand with shaving."
Each Veet Bladeless Razor kit contains a 5.07-oz. spray can of fast-acting gel cream and a Bladeless Razor tool. Kits come in two versions, Floral Sensation and Aloe Vera, and cost $7.99 each.