11.14.05
Thirty-six percent of salon clients ages 18-24 said they would have their hair colored more often if it weren’t for the time involved, according to research by Clairol Professional. Also, 24% of men ages 18-24 now color their hair, but shy away from salons due to the amount of time spent there. Clairol Professional executives said their Kaleidocolors powder can increase salons’ color business by up to a third due to its ability to lighten hair in half the time. Kaleidocolors comes in four shades: violet, gold, blue and neutral. More info: www.clairolpro.com.