03.05.09
In the current economy, more and more shoppers are turning to mass market outlets for their personal care products. As a result, Olay introduced Professional Pro-X, a line professionally designed and tested to provide highly advanced anti-aging treatments.
According to the company, Olay Professional Pro-X is inspired by genomics research and tools that have helped P&G Beauty Scientists explore how skin-related genes function, interact with one another and more importantly, respond to aging and environmental stress at the molecular level. P&G Beauty Scientists have identified multiple bio-chemical pathways that are active in younger skin, but inactive or overactive in older skin.
"For the first time, scientists can capture the complete gene profile of younger skin and compare it to that of older skin," says Dr. Greg Hillebrand, P&G Beauty Science. "Genomics gives us a global picture of what is happening with skin aging and allows us to understand the complexity of differences between young skin and aged skin at the most fundamental levels."
Using this insight and breakthrough genomics tools, P&G Beauty Scientists have learned a healthy, strong stratum corneum moisture barrier is important to allowing maximum inner skin performance. With this knowledge, P&G Beauty Scientists have identified unique combinations of cosmetic ingredients and formulated them into cosmetic moisturizers that have great potential to strengthen the stratum corneum in aged skin.
According to the company, Olay Professional Pro-X is inspired by genomics research and tools that have helped P&G Beauty Scientists explore how skin-related genes function, interact with one another and more importantly, respond to aging and environmental stress at the molecular level. P&G Beauty Scientists have identified multiple bio-chemical pathways that are active in younger skin, but inactive or overactive in older skin.
"For the first time, scientists can capture the complete gene profile of younger skin and compare it to that of older skin," says Dr. Greg Hillebrand, P&G Beauty Science. "Genomics gives us a global picture of what is happening with skin aging and allows us to understand the complexity of differences between young skin and aged skin at the most fundamental levels."
Using this insight and breakthrough genomics tools, P&G Beauty Scientists have learned a healthy, strong stratum corneum moisture barrier is important to allowing maximum inner skin performance. With this knowledge, P&G Beauty Scientists have identified unique combinations of cosmetic ingredients and formulated them into cosmetic moisturizers that have great potential to strengthen the stratum corneum in aged skin.