02.02.10
Mass market personal care brand Noah's Naturals is getting a makeover. The eco-luxe natural beauty range will trade its familiar green-and-amber packaging for a modern new look, which boasts shades of purple and gold with a floral motif throughout its entire line of products, according to the company.
"We wanted to shake up the natural space by creating beautiful, prestige-inspired packaging," said Noah's Naturals Founder Noah Bremen. "Our goal with this repackaging initiative is to make Noah's Naturals appeal to the masses, rather than just the traditional natural products consumer. This new packaging has the look and feel of a luxury product but is available at an accessible price point, which makes it appealing to any consumer who is looking for a high-quality, beautifully packaged product that will effectively help fight the signs of aging."
With this new look comes a new focus for the brand: anti-aging. All of the products in the collection now fall under the Natural Age Repair umbrella with the positioning displayed prominently on the packaging and will feature acai, pomegranate, goji berry and grape seed.
Noah's Naturals also recently debuted a line of beauty supplements.
"We wanted to shake up the natural space by creating beautiful, prestige-inspired packaging," said Noah's Naturals Founder Noah Bremen. "Our goal with this repackaging initiative is to make Noah's Naturals appeal to the masses, rather than just the traditional natural products consumer. This new packaging has the look and feel of a luxury product but is available at an accessible price point, which makes it appealing to any consumer who is looking for a high-quality, beautifully packaged product that will effectively help fight the signs of aging."
With this new look comes a new focus for the brand: anti-aging. All of the products in the collection now fall under the Natural Age Repair umbrella with the positioning displayed prominently on the packaging and will feature acai, pomegranate, goji berry and grape seed.
Noah's Naturals also recently debuted a line of beauty supplements.