As part of the Pantene relaunch, Procter & Gamble is embarking on a search for the world's first reality hair star. Pantene will put its products to the test live in the "world's first reality hair ad," which will air May 25, on multiple channels including a major national network, as part of one of the hottest shows of the season, according to P&G.

"Pantene is known for being at the forefront of hair care innovation and we'll be breaking new ground on May 25 when we air the world's first reality hair advertisement," said Craig Bahner, vice president, North America hair care, Procter & Gamble. "Shooting a reality TV ad is the ultimate hair test, and we are confident that our products will pass the test in this one-of-a-kind project."

One woman will be selected from the online casting call to put Pantene to the test on live TV and will appear in the first reality national advertising spot alongside Pantene's current spokesperson, Stacy London. She will also win the "Be the Rock Star You Are" experience from Bret Michaels, which will include tickets to one of his concerts this summer, first class airfare, a ride in Michaels' tour bus and backstage passes.

From April 2-18 women can upload videos to www.pantene.com/realitystar. Consumers will have the chance to vote on their favorite videos to help choose the winner and fan favorite videos will be chosen daily. All video submissions will be evaluated and 12 finalists will be flown to New York City for an in-person test shoot in May.