05.11.10
Method has launched ‘Laundry Smarts,’ the second phase of a campaign aimed to end “America’s addiction” to laundry jugs—and to raise awareness for its new laundry detergent with smartclean technology, which hit shelves earlier this year.
Laundry Smarts combines on-the-street and interactive experiences with a viral video, microsite and mobile clothing donation truck that is touring New York City May 13-15.
Method is teaming up with Goodwill Industries to offer New Yorkers an easy way to spring clean their closets for a good cause with Method’s “Wash smart. Give smart” clothing donation truck. Everyone who donates clothing will receive a free 25-load bottle of Method’s new laundry detergent
The microsite and video launched today at laundrysmarts.com. On the site, visitors can take a laundry quiz, read and share tips, as well as enter a sweepstakes to win a Whirlpool Brand washer and dryer and year’s supply of Method Laundry Detergent.
“We aim to make cleaning a smarter, easier and greener experience overall – from the products we use to how we clean out our closets,” said Matthew Loyd, Method’s vice president of brand experience. “We’re thrilled to partner up with Goodwill to offer New Yorkers an easy way to give clothes a second life and provide New York Goodwill stores with laundered clothing donations.”
A stylish mobile laundry room housed in a glass truck will appear at specific locations, allowing people to drop off new and gently worn clothing. Method is working with the Clean n’ Green Laundromat in Brooklyn to wash all donated items before delivering them to several Goodwill locations in New York.