05.28.10
Retail sales within the U.S. consumer packaged goods health and wellness industry reached almost $125 billion in 2009, representing an overall growth of 5% over the previous year, according to new data released by the Natural Marketing Institute (NMI). This figure includes sales across all retail and direct-to-consumer channels for six categories, including natural/organic personal care and natural/organic general merchandise, which includes household cleaning products.
These findings are part of NMI’s annual Health & Wellness Trends Database (HWTD) research study, conducted in the fourth quarter of 2009 among 5,607 U.S. households.
According to natural/organic general merchandise categoryexhibited double-digit growth for the second year in a row. This category, which includes pet products, clothing and household cleaning products, grew by 15%. The proliferation of these products in mainstream shopping channels was likely a major factor that contributed to this growth, according to NMI, which is based in Harleysville, PA.
Based on consumer spending by product segment, consumer penetration/usage trends, and projected data, industry retail dollars in billions for 2009 (and growth versus 2008) are as follows:
Functional/Fortified Foods & Beverages: $41 (2%)
Vitamins, Minerals, Herbal & Dietary Supplements: $25 (8%)
Organic Foods/Beverages: $25 (5%)
Natural Foods/Beverages: $15 (5%)
Natural/Organic Personal Care: $10 (8%)
Natural/Organic General Merchandise: $9 (15%)
"The economic crisis has affected consumer shopping for health and wellness. Many have changed what, where and how they buy. These changes are not short term but are lifestyle changes that could impact the industry into the future. Based on our research and analysis, NMI projects that the health and wellness industry will grow at a rate of approximately 3% to 15% across various categories in 2010,” according to NMI president Maryellen Molyneaux.
More info: www.nmisolutions.com
These findings are part of NMI’s annual Health & Wellness Trends Database (HWTD) research study, conducted in the fourth quarter of 2009 among 5,607 U.S. households.
According to natural/organic general merchandise categoryexhibited double-digit growth for the second year in a row. This category, which includes pet products, clothing and household cleaning products, grew by 15%. The proliferation of these products in mainstream shopping channels was likely a major factor that contributed to this growth, according to NMI, which is based in Harleysville, PA.
Based on consumer spending by product segment, consumer penetration/usage trends, and projected data, industry retail dollars in billions for 2009 (and growth versus 2008) are as follows:
Functional/Fortified Foods & Beverages: $41 (2%)
Vitamins, Minerals, Herbal & Dietary Supplements: $25 (8%)
Organic Foods/Beverages: $25 (5%)
Natural Foods/Beverages: $15 (5%)
Natural/Organic Personal Care: $10 (8%)
Natural/Organic General Merchandise: $9 (15%)
"The economic crisis has affected consumer shopping for health and wellness. Many have changed what, where and how they buy. These changes are not short term but are lifestyle changes that could impact the industry into the future. Based on our research and analysis, NMI projects that the health and wellness industry will grow at a rate of approximately 3% to 15% across various categories in 2010,” according to NMI president Maryellen Molyneaux.
More info: www.nmisolutions.com