07.27.10
What do Walmart, GoodSkin Labs and Jimmy Dean have in common? They are just three of the 100 companies/brands signed on to sponsor BlogHer 2010, which will bring 2400 attendees to the Hilton Hotel in New York City, Aug. 6-7.
Returning as a top-level sponsor is Procter and Gamble (P&G), which will be creating “Your Home Away from Home” on the exhibit floor. Attendees will be able to visit the space to "escape, relax, have fun and get acquainted P&G’s brands."
The BlogHer annual conference has tripled in size since 2007, adding 1,000 attendees since just last year, according to organizers. The list of conference sponsors has expanded as well. Household and personal care brands signed on for this year's event include Johnson & Johnson, Eucerin, 3M Scotch-Brite Greener Clean reusable cleanng products, Arm & Hammer, Estée Lauder’s GoodSkin Labs, Aquaphor, Quickie Manufacturing Corporation and Lansinoh Laboratories.