10.27.10
Starting Nov. 1.,Dropps pre-measured laundry detergent will be stocked at Target stores, marking the first major national retailer to carry the line since it was launched in 2005 by Cot’n Wash Inc.
Target will sell a 26-load pouch of Dropps laundry detergent pacs, in Fresh Scent and Scent + Dye Free, for $7.99.
To date, Dropps has been sold in Safeway, Publix, Meijer, Duane Reade, Fresh Direct, several independent retailers and online at target.com, amazon.com, walmart.com, cvs.com, drugstore.com, samsclub.com and dropps.com.
“We are excited to offer Dropps laundry detergent at Target,” stated Target laundry buyer Michael Laquere. “Our guests look to Target to offer innovative solutions to everyday household chores, and Dropps certainly fits that description. While the sustainability profile of Dropps is terrific, our guests will also appreciate the convenience of the brand. Dropps’ new mono-dose form eliminates guest confusion around measuring and those potentially messy pours. Given the success of the mono-dose form in the dish category, and more recently in laundry boosters, we believe the time is right to offer the Target guest this innovative brand and form in the laundry detergent category.”
Launched in 2005, Dropps is liquid detergent packaged in pre-measured, dissolvable pacs. Its super-concentrated, convenient “toss-and-go” form takes the mess and confusion out of pouring liquid from giant plastic jugs and makes it super-lightweight to handle. Dropps works for all colors, fabrics, temperatures and washers. Its EPA Design for the Environment (DfE) certified formulas are all phosphate-free, enzyme-free and biodegradable, according to the Ardmore, PA-based company.