12.22.10
After the success of Gucci Guilty, a women’s scent that topped the sales charts last fall, Procter & Gamble Prestige Products, the fashion house’s fragrance licensee, plans to launch a men’s version.
The new fragrance is slated to roll out in Europe, beginning in March. The men’s scent, Gucci Guilty for Him, is expected to retail in the U.S. for about $59 for a 50ml eau de toilette and $75 for 90ml version.
The new fragrance is slated to roll out in Europe, beginning in March. The men’s scent, Gucci Guilty for Him, is expected to retail in the U.S. for about $59 for a 50ml eau de toilette and $75 for 90ml version.