12.22.10
Finally, Olay can be left to its own devices. After watching competitors enter the fast-growing skin care device segment, the folks at Procter & Gamble have introduced the Olay Professional Pro-X Advanced Cleansing System. The device retails for $29.99.
Designed by the Olay Professional Alliance for Skin Care Innovation, a group of dermatologists and Olay scientists, the Olay Professional Pro-X Advanced Cleansing System is said to provide gentle cleansing and exfoliation, remove dry skin cells and promote cell turnover at a fraction of the cost as compared to a more expensive professional cleansing system. The tool's micro-massaging action helps maximize the immediate hydrating effectiveness of your anti-aging moisturizer.
"The secret to Olay Professional Pro-X Advanced Cleansing System's effective cleansing is in the rotating bristles," said Dr. Greg Hillebrand, P&G Beauty Science. "As the tool's two-speed brushhead spins on skin, individual bristles gently lift and remove dirt and dead skin from the surface, allowing for a clean, gentle rinse."
According to leading dermatologists, a professional cleansing system helps to gently prepare the skin for the treatments to follow. The Olay Professional Pro-X Advanced Cleansing System was shown to:
- Prime skin for treatments by thoroughly cleansing
- Cleanse 6x better than basic cleansing alone to reveal brighter, smoother skin with each use
- Help maximize the immediate hydrating effectiveness of anti-aging moisturizers
In a recent study conducted with 19 women, the Olay Professional Pro-X Wrinkle Smoothing Cream hydrated skin better after one hour when used after the Olay Professional Pro-X Advanced Cleansing System than when used after the cleanser alone.