01.05.11
What do Apple’s iPad and Method laundry detergent have in common? Both have won a 2011 Good Housekeeping VIP (Very Innovative Products) Award.
The annual awards recognize the year's breakthrough products that solve everyday problems in new and innovative ways, according to the publication.
The annual awards recognize the year's breakthrough products that solve everyday problems in new and innovative ways, according to the publication.
Noting that “heavy jugs of laundry detergent are a hassle to lug home and tricky to lift and measure from,” the publication lauded Method’s concentrated formulation, pump dosing and smaller, eco-friendly packaging.
"The pump design also turns the bottle into a targeted stain pretreater tool," said Christina Peterson, Good Housekeeping Research Institute's home care product analyst.
The Good Housekeeping Research Institute evaluates more than 2,000 new products every year. Before any product can be named a V.I.P Award winner, it must also pass the Research Institute's tests for performance and safety.
"The Research Institute directors have seen it all, evaluating dozens of new products every month, from cell phones and coffee makers to the latest anti-aging products," said Rosemary Ellis, Good Housekeeping editor-in-chief."The V.I.P. Awards recognize the best of the best: the products that are both top performers and also solve the everyday problems that will save our readers time and hassle."
The 2011 V.I.P. Awards will be featured in Good Housekeeping's February issue, which hits newsstands on January 11.
Also on the list was Evolution Robotics’ Mint Floor Cleaner, a self-propelled robot that sweeps or mops with any dry or wet disposable cleaning cloth or reusable microfiber cloth.