01.06.11
After five years of analyzing the shoppability of 24 categories, shoppers still find that it is hard to choose products in 21 categories because there are too many choices, noted WSL Strategic Retail in a new report.Among the most difficult categories from which to choose are computers, cell phones, beauty products, sanitary protection and pet food.
Most shoppers go into “autopilot” when faced with difficult decisions narrowing down their choices according to price (47%), buying what they always buy (42%) or going with what is on sale (30%).
The millennials will define the future of shopping as they look for advice, either from a sales associate (16%), or their smart phone to either text a friend (17%) or look up product reviews (11%), said the report.
Most shoppers go into “autopilot” when faced with difficult decisions narrowing down their choices according to price (47%), buying what they always buy (42%) or going with what is on sale (30%).
The millennials will define the future of shopping as they look for advice, either from a sales associate (16%), or their smart phone to either text a friend (17%) or look up product reviews (11%), said the report.