01.07.11
Talk about guilt by association. Following up on the success of its Gucci Guilty fragrance launch last summer, the P&G licensee will introduce Guilty Pour Homme this spring.
The new male counterpart is set to roll out in March, and it is designed to put the Gucci Guilty signature on social-networking consumer in an effort to boost sales. In addition, Gucci plans to revive the 3-D commercial; in-store, online, in the theater and even on TV.
According to the company, the men's scent will replicate elements of the female version with additional masculine details. The scent is slated to rollout to about 20,000 doors worldwide in the run-up to Father’s Day. It will debut first in Germany and Italy, followed by other markets including the U.S. in April. In America, Gucci Guilty Pour Homme eau de toilette sprays will be priced at $57 for 50-ml. and $73 for 90-ml. Ancillaries include a 75-ml. aftershave lotion for $40, a 150-ml. shower gel for $33 and a 110-ml. deodorant spray for $27.
The new male counterpart is set to roll out in March, and it is designed to put the Gucci Guilty signature on social-networking consumer in an effort to boost sales. In addition, Gucci plans to revive the 3-D commercial; in-store, online, in the theater and even on TV.
According to the company, the men's scent will replicate elements of the female version with additional masculine details. The scent is slated to rollout to about 20,000 doors worldwide in the run-up to Father’s Day. It will debut first in Germany and Italy, followed by other markets including the U.S. in April. In America, Gucci Guilty Pour Homme eau de toilette sprays will be priced at $57 for 50-ml. and $73 for 90-ml. Ancillaries include a 75-ml. aftershave lotion for $40, a 150-ml. shower gel for $33 and a 110-ml. deodorant spray for $27.