The 3-D technology enabled P&G scientists to see new angles, contours and layers of fabrics and fibers and develop ways to go deeper to clean stains and dirt, P&G said.
P&G spokesman Kash Shaikh said following what he calls P&G's biggest product launch event in Dubai, the new Ariel will roll out first in early July to Middle East, Africa and Asian markets. It will be available later in the year in eastern Europe and Latin America.
"It's a testament to how important developing market consumers are to us," Shaikh said, adding that it's one of the company's most significant innovations ever intended for developing markets.
P&G has tripled sales in emerging markets in the past decade, with $27 billion in sales last year, more than a third of the total for the maker of Pantene shampoo and Gillette shavers. Meanwhile, the company's U.S. and western Europe markets have been sluggish for the past few years.
Shaikh said laundry habits and methods of washing clothes vary in developing countries, but P&G consumer research has found that it is common among mothers around the globe to put high priority on having their family's clothes look their best.
Ariel's launch will include new packaging and multimedia marketing that will include Facebook and Twitter.