06.16.11
Kao Corporation will launch a new three-SKU facial foam series, Bioré Skin Care Facial Foam, in late August. The new series offers a fresh proposal for "cleansing skin care," under the concept that the face wash itself should be one of the everyday procedures, according to the company. The innovative skin purifying technology (SPT) developed by Kao allows washing away of dirt with the least damage to the skin, by preventing the cleansing agent from penetrating the skin.
The new products incorporating Kao's innovative technology will be released into the global market sequentially, starting from the ASEAN countries to be launched within 2011. With the launch of Bioré Skin Care Facial Foam, Kao aims to propose the new skin care practice to women the world over who care about their skin.
The Bioré brand was launched in 1980 with the introduction of paste-type facial cleanser. The new series targets women in their 30s who feel the onset of changes to the skin, and who want to take a new look at their overall skin care routine. Aya Takashima will act as the face of Bioré Skin Care Facial Foam.
The new products incorporating Kao's innovative technology will be released into the global market sequentially, starting from the ASEAN countries to be launched within 2011. With the launch of Bioré Skin Care Facial Foam, Kao aims to propose the new skin care practice to women the world over who care about their skin.
The Bioré brand was launched in 1980 with the introduction of paste-type facial cleanser. The new series targets women in their 30s who feel the onset of changes to the skin, and who want to take a new look at their overall skin care routine. Aya Takashima will act as the face of Bioré Skin Care Facial Foam.