07.07.11
Procter & Gamble’s Febreze air freshener launched its Breathe Happy campaign today, proving to real people around the world that Febreze freshness can transform the air so people can breathe happy no matter what, according to the company. The revolutionary TV advertising surprises the senses of everyday people by proving Febreze’s high-quality odor elimination and freshness capabilities in extreme odor experiments.
Extensive P&G research showed that consumers are strongly influenced by smell and that being surrounded by freshness can deliver happiness. A recent nationwide Scentsus by Febreze found that scent and smell is the first thing most Americans notice when they visit someone’s home for the first time. With scent and odors playing a powerful role in interactions, Febreze asked real people to participate in live scent experiments for the Breathe Happy campaign. In the latest television advertisements, Febreze takes over everyday environments – hotels, restaurants and more – to uncover real people’s reactions to odor scenarios and open consumers’ eyes to the air transformation that Febreze provides, even in the smelliest of places.
“Breathe Happy is a first of its kind campaign in the air care industry, rooted in the Febreze brand purpose to give people the fresh air that they deserve and desire,” stated Jeff Pierce, P&G Febreze External Relations. “Following today’s advertising launch, we will spread Breathe Happy to people everywhere delivering unique moments at events and on Facebook, helping the world to Breathe Happy no matter what their surrounding conditions.”
Following the advertising debut on July 7, Febreze will spread Breathe Happy across the country at events and on www.facebook.com/febreze with live freshness experiments, user-generated rewards, and free product giveaways.
Extensive P&G research showed that consumers are strongly influenced by smell and that being surrounded by freshness can deliver happiness. A recent nationwide Scentsus by Febreze found that scent and smell is the first thing most Americans notice when they visit someone’s home for the first time. With scent and odors playing a powerful role in interactions, Febreze asked real people to participate in live scent experiments for the Breathe Happy campaign. In the latest television advertisements, Febreze takes over everyday environments – hotels, restaurants and more – to uncover real people’s reactions to odor scenarios and open consumers’ eyes to the air transformation that Febreze provides, even in the smelliest of places.
“Breathe Happy is a first of its kind campaign in the air care industry, rooted in the Febreze brand purpose to give people the fresh air that they deserve and desire,” stated Jeff Pierce, P&G Febreze External Relations. “Following today’s advertising launch, we will spread Breathe Happy to people everywhere delivering unique moments at events and on Facebook, helping the world to Breathe Happy no matter what their surrounding conditions.”
Following the advertising debut on July 7, Febreze will spread Breathe Happy across the country at events and on www.facebook.com/febreze with live freshness experiments, user-generated rewards, and free product giveaways.