08.01.11
NYX Professional Makeup has named Scott Friedman CEO. Friedman brings more than 15 years of industry experience to the role, formerly held by Toni Ko who will transition to founder and chief creative director.
"We're very excited that Scott has joined NYX. He is a seasoned CEO with a sterling reputation for improving operational efficiencies and managing growth. We're looking forward to his leadership and to accelerating our brand's move to the next level of international exposure," said Toni Ko, founder of NYX Professional Makeup.
Friedman has a history of growing small and medium size businesses into large companies, by building their brands while preserving their culture, core values and entrepreneurial spirit. Prior to joining NYX, Friedman was CEO of Allegro Mfg, Inc., an international manufacturer and marketer of cosmetics, organizers, electronics and accessory bags, which sold to Conair in 2007. Under his watch, Allegro received the "Target Partner Award of Excellence" in both 2007 and 2009, as well as similar awards from other retailers.
NYX products are available at major retailers across 40 countries as well as more than 10,000 beauty supply stores in the US and freestanding stores in Japan, Brazil, and Switzerland.
"We're very excited that Scott has joined NYX. He is a seasoned CEO with a sterling reputation for improving operational efficiencies and managing growth. We're looking forward to his leadership and to accelerating our brand's move to the next level of international exposure," said Toni Ko, founder of NYX Professional Makeup.
Friedman has a history of growing small and medium size businesses into large companies, by building their brands while preserving their culture, core values and entrepreneurial spirit. Prior to joining NYX, Friedman was CEO of Allegro Mfg, Inc., an international manufacturer and marketer of cosmetics, organizers, electronics and accessory bags, which sold to Conair in 2007. Under his watch, Allegro received the "Target Partner Award of Excellence" in both 2007 and 2009, as well as similar awards from other retailers.
NYX products are available at major retailers across 40 countries as well as more than 10,000 beauty supply stores in the US and freestanding stores in Japan, Brazil, and Switzerland.