08.03.11
What happens in Vegas just might have a big impact on the US personal care industry. Cosmoprof North America, which was held July 31-Aug. 2 at the Mandalay Bay Convention Center enabled nearly 25,000 attendees to connect, experience new products and conduct significant business meetings with over 760 exhibitors.
As in years past, Cosmoprof North America attracted many new and innovative brands in addition to industry leaders such as Ahava, Conair, CND, Essie / L’Oreal Professional, Maletti, Moroccan Oil, OPI Nail, Orly, Rusk, Sportarredo, TIGI and Zotos International.
Four exceptional students from the Fashion Institute of Technology (FIT) 2011 B.S. graduating class participated in this year’s Trend Scout Program. Granted unrestricted access to the show floor, the Trend Scouts toured the show and spoke with exhibitors to discover new product launches. They reported on their findings via Twitter and Facebook posts giving the entire industry access to these new beauty discoveries while further enhancing Cosmoprof North America’s social media presence. Their reports were posted in real-time at the main entrance of the show floor, helping attendees identify the current trends. Later this month, Cosmoprof North America will issue the first ever Trend Report which will be based on the scouts findings.
Staying connected during Cosmoprof North America was made easier by utilizing Foursquare. Prior to and during the event, attendees and exhibitors shared where they were on the show floor and took advantage of show specials which were only available to users by "checking in" on their phones or hand-held devices. Attendees also gained quick access to the show floor map, found preferred exhibitors and located products based on category, courtesy of chirpe.com/cosmoprof2011. This interactive map feature, created for smart phone devices, was a first-time feature debuting at this year’s event. The return of another successful tool, One-2-One Beauty Matchmaking software, delivered outstanding results, facilitating one-on-one introductions between manufacturers and distributors; more than 900 appointments were generated and accepted as requested by buyers.
Through close-knit collaborations with countries seeking to expand their beauty trade presence, Cosmoprof North America dedicated special sections on the show floor to distinct International Country Pavilions. Country Pavilions allow small- and medium-sized companies from select markets to participate in the event with the objective of obtaining direct “face time” with distributors and retailers to secure U.S. distribution. Featured countries at the 2011 show included Argentina, Brazil, China, Italy, South Korea, and Taiwan.
The International Buyer Program, a Cosmoprof North America exclusive, sponsored once again by UNIPRO, continued to unite buyers and sellers around the world with the resources, contacts, and data to build business partnerships. Returning to the show for the ninth year, beauty and cosmetic companies showcased their products and were offered the opportunity to have pre-scheduled appointments with a group of selected importers and distributors. Overall, 560 meetings were held as part of the International Buyer Program involving more than 200 exhibiting companies and 134 qualified international buyers. The international buyers were invited from Argentina, Australia, Benin, Canada, Congo, Guinea, Japan, Mauritania, Mexico, Peru, Senegal Uganda and Uruguay.
Discover Beauty, another Cosmoprof North America exclusive, assists emerging brands in finding the proper market and highlights the newest trends. The one-on-one meetings between prestigious retailers like Bergdorf Goodman, C.O. Bigelow, Cosbar, Duane Reade, Henri Bendel, HSN, Nordstrom, Skins 6|2 and Zappos, aimed to give Discover Beauty brands critiques and feedback.
The Discover Beauty Award returned this year with 17 brands participating in the 2011 Discover Beauty program. These brands were judged on creativity, innovation and market readiness. The voting was done by specialty retailers such as Bergdorf Goodman, C.O. Bigelow, Henri Bendel and HSN as well as various beauty bloggers including Bellasugar.com, DailyMakeover.com and Youbeauty.com. The 2011 Discover Beauty Award winner is Snowberry from New Zealand which was announced at the Discover Beauty Party at MIX in THEhotel at Mandalay Bay. This natural anti-aging skin care line is full of peptides, antioxidants, super fruits, and the finest herbal oils, including extracts from New Zealand rain forest plants cultivated on Snowberry’s plantation.
Special education seminars were filled to capacity with more than 1,100 attendees. Businesses and industry leaders from multiple sectors of the industry participated in round-table discussions and panels to share their knowledge and insights. Every year CPNA brings industry leaders to the forefront to share innovative ideas and experiences that will help the beauty industry better understand the dynamics and market trends, present and future.
The North American Hairstyling Awards (NAHA), held in conjunction with Cosmoprof North America, is the professional hair care industry’s single most important awards event of the year. The NAHA Awards Ceremony took place on Sunday, July 31st and was attended by a record number of 2,800 guests at the Mandalay Bay Resort & Casino in Las Vegas. The event was also seen worldwide via live online steaming broadcast by an additional 22,000. These extraordinary stylists showcased the talent and creativity of the professional beauty industry in North America. To see the winners, visit www.probeauty.org/naha.
Cosmoprof North America 2012 will take place July 22-24 at the Mandalay Bay Convention Center in Las Vegas. For more information on exhibiting or attending, visit www.cosmoprofnorthamerica.com or call 800-557-3356.
Click to view this email in a browser <http://hosted.verticalresponse.com/266144/d850a719b7/1409000161/502ea295a5/> If you no longer wish to receive these emails, please reply to this message with "Unsubscribe" in the subject line or simply click on the following link: Unsubscribe <http://cts.vresp.com/u?d850a719b7/502ea295a5/mlpftw>
Y Public Relations, LLC 7945 W. Sahara Avenue Suite 201 Las Vegas, Nevada 89117 US Read <http://www.verticalresponse.com/content/pm_policy.html> the VerticalResponse marketing policy. <http://www.verticalresponse.com/landing/ef/?mm//d850a719b7>
------ End of Forwarded Message
As in years past, Cosmoprof North America attracted many new and innovative brands in addition to industry leaders such as Ahava, Conair, CND, Essie / L’Oreal Professional, Maletti, Moroccan Oil, OPI Nail, Orly, Rusk, Sportarredo, TIGI and Zotos International.
Four exceptional students from the Fashion Institute of Technology (FIT) 2011 B.S. graduating class participated in this year’s Trend Scout Program. Granted unrestricted access to the show floor, the Trend Scouts toured the show and spoke with exhibitors to discover new product launches. They reported on their findings via Twitter and Facebook posts giving the entire industry access to these new beauty discoveries while further enhancing Cosmoprof North America’s social media presence. Their reports were posted in real-time at the main entrance of the show floor, helping attendees identify the current trends. Later this month, Cosmoprof North America will issue the first ever Trend Report which will be based on the scouts findings.
Staying connected during Cosmoprof North America was made easier by utilizing Foursquare. Prior to and during the event, attendees and exhibitors shared where they were on the show floor and took advantage of show specials which were only available to users by "checking in" on their phones or hand-held devices. Attendees also gained quick access to the show floor map, found preferred exhibitors and located products based on category, courtesy of chirpe.com/cosmoprof2011. This interactive map feature, created for smart phone devices, was a first-time feature debuting at this year’s event. The return of another successful tool, One-2-One Beauty Matchmaking software, delivered outstanding results, facilitating one-on-one introductions between manufacturers and distributors; more than 900 appointments were generated and accepted as requested by buyers.
Through close-knit collaborations with countries seeking to expand their beauty trade presence, Cosmoprof North America dedicated special sections on the show floor to distinct International Country Pavilions. Country Pavilions allow small- and medium-sized companies from select markets to participate in the event with the objective of obtaining direct “face time” with distributors and retailers to secure U.S. distribution. Featured countries at the 2011 show included Argentina, Brazil, China, Italy, South Korea, and Taiwan.
The International Buyer Program, a Cosmoprof North America exclusive, sponsored once again by UNIPRO, continued to unite buyers and sellers around the world with the resources, contacts, and data to build business partnerships. Returning to the show for the ninth year, beauty and cosmetic companies showcased their products and were offered the opportunity to have pre-scheduled appointments with a group of selected importers and distributors. Overall, 560 meetings were held as part of the International Buyer Program involving more than 200 exhibiting companies and 134 qualified international buyers. The international buyers were invited from Argentina, Australia, Benin, Canada, Congo, Guinea, Japan, Mauritania, Mexico, Peru, Senegal Uganda and Uruguay.
Discover Beauty, another Cosmoprof North America exclusive, assists emerging brands in finding the proper market and highlights the newest trends. The one-on-one meetings between prestigious retailers like Bergdorf Goodman, C.O. Bigelow, Cosbar, Duane Reade, Henri Bendel, HSN, Nordstrom, Skins 6|2 and Zappos, aimed to give Discover Beauty brands critiques and feedback.
The Discover Beauty Award returned this year with 17 brands participating in the 2011 Discover Beauty program. These brands were judged on creativity, innovation and market readiness. The voting was done by specialty retailers such as Bergdorf Goodman, C.O. Bigelow, Henri Bendel and HSN as well as various beauty bloggers including Bellasugar.com, DailyMakeover.com and Youbeauty.com. The 2011 Discover Beauty Award winner is Snowberry from New Zealand which was announced at the Discover Beauty Party at MIX in THEhotel at Mandalay Bay. This natural anti-aging skin care line is full of peptides, antioxidants, super fruits, and the finest herbal oils, including extracts from New Zealand rain forest plants cultivated on Snowberry’s plantation.
Special education seminars were filled to capacity with more than 1,100 attendees. Businesses and industry leaders from multiple sectors of the industry participated in round-table discussions and panels to share their knowledge and insights. Every year CPNA brings industry leaders to the forefront to share innovative ideas and experiences that will help the beauty industry better understand the dynamics and market trends, present and future.
The North American Hairstyling Awards (NAHA), held in conjunction with Cosmoprof North America, is the professional hair care industry’s single most important awards event of the year. The NAHA Awards Ceremony took place on Sunday, July 31st and was attended by a record number of 2,800 guests at the Mandalay Bay Resort & Casino in Las Vegas. The event was also seen worldwide via live online steaming broadcast by an additional 22,000. These extraordinary stylists showcased the talent and creativity of the professional beauty industry in North America. To see the winners, visit www.probeauty.org/naha.
Cosmoprof North America 2012 will take place July 22-24 at the Mandalay Bay Convention Center in Las Vegas. For more information on exhibiting or attending, visit www.cosmoprofnorthamerica.com or call 800-557-3356.
Click to view this email in a browser <http://hosted.verticalresponse.com/266144/d850a719b7/1409000161/502ea295a5/> If you no longer wish to receive these emails, please reply to this message with "Unsubscribe" in the subject line or simply click on the following link: Unsubscribe <http://cts.vresp.com/u?d850a719b7/502ea295a5/mlpftw>
Y Public Relations, LLC 7945 W. Sahara Avenue Suite 201 Las Vegas, Nevada 89117 US Read <http://www.verticalresponse.com/content/pm_policy.html> the VerticalResponse marketing policy. <http://www.verticalresponse.com/landing/ef/?mm//d850a719b7>
------ End of Forwarded Message