01.11.12
Hain Celestial’s Avalon Organics—available nationwide at Whole Foods Market, Target, Walmart, drug stores, grocery stores and natural food stores—has transitioned its line of personal care products to comply with the NSF/ANSI 305: Made With Organic Personal Care Products Standard.
According to the company, it has been working to meet this standard for several years. In that time, the reformulation work ensured that all products contain at least 70% organic content; all ingredients are approved by NSF International; and the labeling has been updated. The new and improved products will begin shipping in the fourth quarter of 2011.
“Because the NSF/ANSI 305: Made With Organic Personal Care Products Standard was published specifically for the personal care industry, it recognizes and evaluates the particular processes and ingredients that are critical to personal care efficacy,” said Emma Froelich-Shea, senior vice president, marketing and R&D of Hain Celestial Personal Care. “Creating even one aesthetically beautiful formula that met the NSF/ANSI 305 standard was an enormously difficult task. Reformulating our entire brand to meet the standard and the expectations of our consumers shows our commitment to the future of organic personal care and our core values of integrity, efficacy, purity and safety.”
More info: www.avalonorganics.com
According to the company, it has been working to meet this standard for several years. In that time, the reformulation work ensured that all products contain at least 70% organic content; all ingredients are approved by NSF International; and the labeling has been updated. The new and improved products will begin shipping in the fourth quarter of 2011.
“Because the NSF/ANSI 305: Made With Organic Personal Care Products Standard was published specifically for the personal care industry, it recognizes and evaluates the particular processes and ingredients that are critical to personal care efficacy,” said Emma Froelich-Shea, senior vice president, marketing and R&D of Hain Celestial Personal Care. “Creating even one aesthetically beautiful formula that met the NSF/ANSI 305 standard was an enormously difficult task. Reformulating our entire brand to meet the standard and the expectations of our consumers shows our commitment to the future of organic personal care and our core values of integrity, efficacy, purity and safety.”
More info: www.avalonorganics.com