01.11.12
The makers of Wen by Chaz Dean have been named by the Miss America Organization as a sponsor for the 2012 Miss America Pageant, whch will be hosted at Planet Hollywood in Las Vegas on January 14, 2012.
Prior to the pageant, celebrity stylist Chaz Dean will interact and style a variety of contestants' hair, allowing each contestant to experience the Wen hair care difference.
"We are proud to partner with Miss America to align Wen with an organization that goes beyond beauty to promote opportunity and change," said Dean. "The confidence the contestants stand for on stage, on camera and in life offers inspiration and motivation to at-home viewers."
The brand will host a LiveStream conversation with Chaz Dean live from Las Vegas on January 14.
Following the pageant, the brand will provide ongoing Miss America related video content through the Wen social channels to give fans a behind-the-scenes view into how to look, act and become more like their favorite Miss America contestants. The Wen Facebook page will include more information and ongoing updates.
"The Miss America Organization is excited to partner with WEN by Chaz Dean.This partnership further underscores the depth and commitment of our sponsors to help support our beautiful contestants that builds on their confidence while supporting our scholarship program," stated Art McMaster, president and CEO of the Miss America Organization.
Prior to the pageant, celebrity stylist Chaz Dean will interact and style a variety of contestants' hair, allowing each contestant to experience the Wen hair care difference.
"We are proud to partner with Miss America to align Wen with an organization that goes beyond beauty to promote opportunity and change," said Dean. "The confidence the contestants stand for on stage, on camera and in life offers inspiration and motivation to at-home viewers."
The brand will host a LiveStream conversation with Chaz Dean live from Las Vegas on January 14.
Following the pageant, the brand will provide ongoing Miss America related video content through the Wen social channels to give fans a behind-the-scenes view into how to look, act and become more like their favorite Miss America contestants. The Wen Facebook page will include more information and ongoing updates.
"The Miss America Organization is excited to partner with WEN by Chaz Dean.This partnership further underscores the depth and commitment of our sponsors to help support our beautiful contestants that builds on their confidence while supporting our scholarship program," stated Art McMaster, president and CEO of the Miss America Organization.