04.25.12
To celebrate the launch of Sport Blast, Axe’s new 2-in-1 shower gel, the Unilever brand is partnering with Kate Upton and pro football player Jason Pierre-Paul, who will co-hosthost the Axe Sport Blast Combine House in New York City today.
The Axe Sport Blast Combine Housecompetitive is billed as party space that puts a non-traditional spin on the pro football combine. The two will square off in a series of fun challenges, including an intense balance beam standoff and a hardnosed table tennis match, which tie back to the full AXE Shower product range.
Following the Sport Blast Combine House, a monetary donation will be made on behalf of Axe, Upton and Pierre-Paul to Fitness Without Borders (FWB), a non-profit organization that works to educate underprivileged and unhealthy children about the importance of regular exercise. FWB provides kids with positive role models who stress the importance of staying fit and contributing positively to their communities, according to Axe.
The Axe Sport Blast Combine Housecompetitive is billed as party space that puts a non-traditional spin on the pro football combine. The two will square off in a series of fun challenges, including an intense balance beam standoff and a hardnosed table tennis match, which tie back to the full AXE Shower product range.
Following the Sport Blast Combine House, a monetary donation will be made on behalf of Axe, Upton and Pierre-Paul to Fitness Without Borders (FWB), a non-profit organization that works to educate underprivileged and unhealthy children about the importance of regular exercise. FWB provides kids with positive role models who stress the importance of staying fit and contributing positively to their communities, according to Axe.