06.25.12
Evolution Man, a Los Angeles-based grooming line for men, has announced select products will be retailing on urbanoutfitters.com this month.
"We are very excited to welcome the Urban Outfitters online store to the Evolution Man retail family," stated Marco Berardini, celebrity make-up artist and CEO of Evolution Man. "I believe our products are an excellent fit for their target demographic."
The partnership coincides with the revamping of their men's grooming section online, where they will be offering niche products for customers.
Evolution Man's collection at urbanoutfitters.com will include:
- Cleanse & Shave,a time-saving face wash that clarifies the skin with tea tree oil and softens the beard for a close shave. Formulated with mushroom extract, amino acids, and Vitamin E, this product lubricates to prevent irritation, while improving the appearance of skin's tone and texture. ($20)
- Conceal & Treat,a subtle, blendable concealer stick that utilizes salicylic acid, Vitamin E, and green tea extract to disguise blemishes and razor burn, all while treating them. ($21)
- Lip Balm SPF 15, a balm that moisturizes and protects lips with shea butter, beeswax, and SPF 15 with a sleek, matte finish. ($10)
- Nail Paints & Pure Matte Nail Varnish,perfectly formulated so men can now reap the benefits of a perfectly groomed "man-icure". You don't have to be in a band to rock these colors. Not only innovative in its palette, but also in formulation, these paints are toluene, formaldehyde and dibutyl phthalate free. ($14)