08.03.12
In an attempt to get a share of the fast-growing gel nail segment, Sally Hansen is rolling out two new products for women to try at home.
The two systems are Salon InstaGel Strips and Salon GelPolish. According to reports, Coty will spend $30 million in advertising to back the launch. To help teach women how to use the systems, Coty tapped nail expert Tracylee whose clients include Natalie Portman, Emma Watson and Salma Hayek.
With total sales eclipsing that of lipstick volume, the nail care category is the hottest segment in beauty. Sally Hansen is the number-one nail brand in food, drug and mass, and retailers think the firm’s entry into gels will encourage many women to consider doing their own gel nails at home.
The two systems are Salon InstaGel Strips and Salon GelPolish. According to reports, Coty will spend $30 million in advertising to back the launch. To help teach women how to use the systems, Coty tapped nail expert Tracylee whose clients include Natalie Portman, Emma Watson and Salma Hayek.
With total sales eclipsing that of lipstick volume, the nail care category is the hottest segment in beauty. Sally Hansen is the number-one nail brand in food, drug and mass, and retailers think the firm’s entry into gels will encourage many women to consider doing their own gel nails at home.