08.21.12
Sensitive skin care brand Cetaphil partnered with Camp Wonder, an initiative of the Children’s Skin Disease Foundation, for a new project. Cetaphil will sponsor the organization by donating a portion of the proceeds of a special edition Moisturizing Cream, available exclusively at Walgreens this September. The brand is also granting $100,000 to fund camp activities and more.
The official partnership kicked off in June 2012 to coincide with the annual Camp Wonder. To raise awareness of the camp, a special edition of their best‐selling Cetaphil Moisturizing Cream features artwork created through collaboration with the organization. Galderma Laboratories employees will volunteer at this year’s camp and will provide Cetaphil products to use on site. Since many families are burdened by the cost of care, Cetaphil will also supply a grant for campers to receive Cetaphil products throughout the year to care for their skin. And Cetaphil has enlisted the help of celebrities to
sign cards that will be given to campers. For each card signed, Cetaphil will make an additional donation equivalent of the cost of sponsoring one child to attend camp.
The special edition Cetaphil Moisturizing Cream, $14.99 (16oz), will be available beginning September 2012 at Walgreens.